Sökning: "Uses and gratifications theory"

Visar resultat 11 - 15 av 100 uppsatser innehållade orden Uses and gratifications theory.

  1. 11. The Popular Phenomenon of YouTube Reaction Videos: A Case Study on ‘REACT’

    Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Carolina Carrêlo; [2023]
    Nyckelord :YouTube; Reaction Video; Uses and Gratifications Theory; Voyeurism; Mediated Voyeurism;

    Sammanfattning : A growing percentage of this content consists of reaction videos, a new type of user- generated content that has been on the rise within this social media platform, in which individuals record themselves reacting to any sort of content. This paper aims to explore the dynamics involved in this type of content, not only from the perspective of the creator but also from the angle of the viewer, to try and understand what leads to the popularity of these videos. LÄS MER

  3. 12. Navigating the Evolving World of Fashion In-Game Advertising

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Evgenia Maria Botini; [2023]
    Nyckelord :gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Sammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER

  4. 13. Det är så mycket lättillgängligare med TV-serier, typ: Ungdomars lustläsning i relation till digitala medier

    Master-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

    Författare :Jonna Fredin; Martin Segerbäck; [2023]
    Nyckelord :Recreational reading; pleasure reading; leisure reading; digital media; social media; literature; books; young adult; youth; teen reading; TikTok; BookTok; social reading; film; TV-series; Grounded Theory; Uses and Gratifications Theory; Cultural Sciences;

    Sammanfattning : Leisure reading among young people today is often considered to be under threat from digital activities, especially social media. In the scientific community, this position is disputed with no clear consensus. LÄS MER

  5. 14. Flödets Arkitekt : Hur medie- och informationskunnighet formar unga kvinnors upplevelser av skönhetsindustrin på Instagram

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Nadie Vainio Ali; Elin Torndal; [2023]
    Nyckelord :Unga vuxna; ungdomar; kvinnor; tjejer; digitalisering; sociala medier; Instagram; medie- och informationskunnighet MIK ; media literacy; media and information literacy; källkritik; reklam; informationsbeteende; informationspraktik; självbild; ideal;

    Sammanfattning : The aim of the study is to investigate how media and information literacy (MIL) among young women affect their views on beauty-related advertisements and posts on Instagram, in accordance with infrastructure knowledge, mental health and purchase behavior. This is conducted through semi-structured interviews with 6 young Swedish women in the age range of 20-25 years old, through which an analysis of the retrieved answers is made. LÄS MER

  7. 15. ”Take a Knife and Drain Your Life” : A Netnographic Analysis of Drain Gang’s Fandom, Subcultural Activity and Community Cultivation Online

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Rasmus Schmidt; [2023]
    Nyckelord :Drain Gang; Drainer; Fandom; Online Fan Community; Subculture; Netnography; Community Cultivation; Prosumption; TikTok.;

    Sammanfattning : The thesis examines the subcultural activities and online fan community of Drainers (fans of the music collective Drain Gang) through TikTok. A netnographic analysis of fans’ engagement and community cultivation through prosumption is done through participation observation. LÄS MER