Sökning: "Veronika Vintish"

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  1. 1. SMEs offline: why? : A multiple-case study of Swedish micro SMEs

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Ludger Schmuck; Veronika Vintish; [2015]
    Nyckelord :SME; micro SME; website adoption; competitive advantage; owner-managers; SME ICT; Sweden;

    Sammanfattning : The Internet is becoming a more and more influencing factor in our everyday life. It affects many of our daily tasks and it is a determining factor we built our decisions on. Especially in Sweden, retrieving information about products or services online prior to the purchase is a matter of course and emphasizes therefore its importance. LÄS MER