Sökning: "Viewer Motives"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Viewer Motives.

  1. 1. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Elina Andersson; Nicolai Pitz; [2021]
    Nyckelord :Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

    Sammanfattning : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. LÄS MER

  3. 2. Travel vloggers as a source of information about tourist destinations

    Kandidat-uppsats, Umeå universitet/Institutionen för geografi

    Författare :Johan Birch-Jensen; [2020]
    Nyckelord :Travel Vloggers; tourism information source; destination information; destination marketing; marketing tool; YouTube; social media;

    Sammanfattning : Travel vloggers are a relatively new phenomenon that appeared around 2016. These are travelers who share their experiences in a video format, mostly on YouTube. Whereas their motives might be out of self interest - in reality they market the destination they are in, drawing attention to new potential destinations for the viewer. LÄS MER

  4. 3. Ungdomars motiv till deras användande av Youtube : En kvalitativ intervjustudie utifrån Uses and gratifications teori

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Towe Larsson; Emelie Svensson; [2018]
    Nyckelord :;

    Sammanfattning : The purpose of this study was to examine how and why teenagers use Youtube and what they get out from using it. Youtube gives the viewer a lot of different genres to choose between and even more videos to watch which makes the platform very interesting to investigate. LÄS MER

  5. 4. Cooking Up a YouTube Channel - A study of characteristics of YouTube cooking shows that help the viewers with their cooking.

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sebastian Bergendorf; Jesper Wallin; [2015]
    Nyckelord :YouTube; Cooking Shows; Viewer Motives; Format; Staging;

    Sammanfattning : In the past few years a cooking trend has hit Sweden - Instagram is overflowing with food pictures and there is a plethora of cooking shows on TV. Cooking shows on YouTube has started to attract viewers and is believed to have many benefits in comparison to linear TV. LÄS MER

  7. 5. 5-i-9

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :EMMA LINDQVIST; [2013]
    Nyckelord :design; fashion; textile; print; screen; print; graphic design; communication;

    Sammanfattning : This bachelor degree work investigates fashion as a non-verbal form of communication by the use of prints. Prints in fashion design today are categorized as placed prints or all-over prints. This work explores new dimensions in the use of a placed print by allowing it to interact with garment and body. LÄS MER