Sökning: "Web-Based Survey"

Visar resultat 11 - 15 av 568 uppsatser innehållade orden Web-Based Survey.

  1. 11. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Camille Buob; Sebastian Franzén; [2023]
    Nyckelord :Business and Economics;

    Sammanfattning : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. LÄS MER

  2. 12. The Bouquet of Wine Consumption Drivers

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Pauline Bernadette Brussat; Olle Grönvall; [2023]
    Nyckelord :Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

    Sammanfattning : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. LÄS MER

  3. 13. A Consumer Perspective on Reshoring Production: Insights from Sweden

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Madeliene Hedin; Yajun Liang; Witt Gustaf; [2023]
    Nyckelord :Reshoring; Swedish Consumers; Purchase Intention; Brand Attitude; Social Acceptability; Perceived Social Responsibility;

    Sammanfattning : Background: Reshoring refers to the process of bringing back manufacturing activities from foreign countries to the home country. The phenomenon is receiving increasing attention from companies and academics for factors such as increasing labor costs in offshore locations, supply chain disruptions, and a growing preference for locally made products. LÄS MER

  4. 14. Specialist nurses’ Compassion Fatigue and related factors in the aftermath of COVID-19 : A correlation survey

    Magister-uppsats, Umeå universitet/Institutionen för omvårdnad

    Författare :Maria Spinola Pulido; Caroline Krylborn; [2023]
    Nyckelord :Compassion Fatigue; Compassion Satisfaction; Professional Quality of Life Scale; Perceived Organizational Support; turnover intention; Intensive Care Nurses; Nurse Anaesthetist; Empatitrötthet; medkänslatillfredsställelse; Professional Quality of Life Scale; upplevd organisatoriskt stöd; intention till egenuppsägning; Intensivvårdssjuksköterska; Anestesisjuksköterska.;

    Sammanfattning : Background: Intensive Care and Anaesthetists Nurses are, through their profession and the COVID-19 pandemic, predisposed to suffering from Compassion Fatigue (CF). CF develops as stressors exceed the ability to cope with the demands of caring and has been associated with organisational factors. LÄS MER

  5. 15. Attention Deficit Hyper(sexual?) Disorder - En kvantitativ studie om hur medicin och samsjuklighet påverkar hypersexuella tendenser hos kvinnor med ADHD

    Kandidat-uppsats, Lunds universitet/Socialhögskolan

    Författare :Elin Ejerblad; Daniel Serrano; [2023]
    Nyckelord :ADHD; hypersexualitet; kvinnor; sex; sexualitet; medicin; samsjuklighet; Social Sciences;

    Sammanfattning : The purpose of this study was to investigate whether there are differences in hypersexual tendencies when comparing women with ADHD who are taking medication for their ADHD with women with ADHD who are not taking any medication. Knowledge of how a condition like ADHD can affect sexuality is of relevance to social work since this is a target group for a lot of organizations employing social workers. LÄS MER