Sökning: "Swedish wine market"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden Swedish wine market.

1. 1. The Bouquet of Wine Consumption Drivers

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Pauline Bernadette Brussat; Olle Grönvall; [2023]
   Nyckelord :Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

   Sammanfattning : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. LÄS MER

3. 2. Öl- och Vinturism på Gotland : En kvalitativ studie om marknadsföringen av ölbryggerier och vingårdar i sociala medier på Gotland

   Kandidat-uppsats, Södertörns högskola/Turismvetenskap

   Författare :Ellen Bendixen Söderqvist; Linda Andersson; Liv Lasu; [2022]
   Nyckelord :Marketing; social media; beer tourism; wine tourism; Gotland; tourism industry; beverage tourism; alcohol law; wineyard; beer brewery; Marknadsföring; sociala medier; ölturism; vinturism; Gotland; besöksnäring; dryckesturism; alkohollagen; vingård; ölbryggeri;

   Sammanfattning : In this study beer breweries and vineyards have been studied. The purpose of the study is to illuminate how beer breweries and vineyards on Gotland market themselves on social media and how they address the Swedish law “Alkohollag (2010:1622): 7 kap. Marknadsföring av alkoholdrycker och alkoholdrycksliknande preparat”. LÄS MER

4. 3. Vinturism i Sverige - möjligheter och utmaningar : En kvalitativ studie om Sverige som vinturismdestination och hur marknadsföringen kan främjas via sociala medier

   Kandidat-uppsats, Södertörns högskola/Turismvetenskap

   Författare :Linn Berg; Johanna Kymmer; Karolina Musendo; [2021]
   Nyckelord :Wine tourism; Sweden; destination development; social media marketing.; Vinturism; Sverige; destinationsutveckling; marknadsföring i sociala medier;

   Sammanfattning : Wine tourism is a form of tourism that has grown in popularity in the last couple of decades and refers to tourism which aims to visit vineyards, wineries, and tasting or purchasing wine at or near the source of the wine. Destinations for wine tourism are often associated with warm climate countries which are dominant in wine production, such as Southern European, South and North American countries and Australia. LÄS MER

5. 4. Vinturism i Skåne : En studie om varför vingårdar i Sverige kommit bli en attraktion och hur de valt att marknadsföra sig som en besöksverksamhet

   Kandidat-uppsats, Umeå universitet/Institutionen för geografi

   Författare :Anna Antal; [2021]
   Nyckelord :Wine tourism; marketing strategies; marketing; wine attraction; winery attributes; wineries;

   Sammanfattning : This study examines how wineries in Skåne market themselves as a visitor business. What their work on marketing strategies looks like and what attractiveness wineries have. It is a qualitative study based on semi-structured interviews with winery owners and winemakers from four different wineries in Skåne. LÄS MER

7. 5. The digital market for private importation of wine - The borderline between retail sales and private importation

   Magister-uppsats, Lunds universitet/Institutionen för handelsrätt

   Författare :Kristin Einarsson; [2021]
   Nyckelord :The four freedoms Monopoly Private importation of wine The EU internal market Systembolaget Digital market; Law and Political Science;

   Sammanfattning : This thesis aims to analyse the borderline between private importation and retail sales of alcohol on the EU internal market. This thesis shows that according to the case-law of the Court of Justice of the European Union, the definition of private import is a complex assessment that depends on several factors. LÄS MER