Sökning: "consumer behaviour research"

Visar resultat 1 - 5 av 571 uppsatser innehållade orden consumer behaviour research.

  1. 1. Föräldrars konsumentbeteende och matval : En kvalitativ studie om barnfamiljers attityder kring asiatisk mat i Sverige.

    Kandidat-uppsats, Karlstads universitet/Avdelningen för företagsekonomi; Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Sonali Pal; Hafsa Hassan; [2024]
    Nyckelord :Företagsekonomi; Konsumentbeteende;

    Sammanfattning : Abstract: Consumer behaviour develops during different life stages, as emphasized by Solomon et al. (2016). Notably, the transition to parenthood entails significant changes, challenging pre-existing consumption routines and introducing new priorities, especially in terms of dietary habits (Hamilton & White, 2012). LÄS MER

  3. 2. Konsumentbeteende : Varför väljer svenska konsumenter plagierade lyxvaror istället för äkta

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Ozzy Babaeva; Simon Engström Ahlsson; [2024]
    Nyckelord :Counterfeit products; Plagiarized products; Luxury product; Luxury Goods; Plagiat produkter; Förfalskade produkter; Lyxvaror; Lyxvara produkter;

    Sammanfattning : Denna studie utforskar faktorer som påverkar Svenska konsumenters beslutsfattande vid konsumtion av plagiatprodukter. Förfalskade produkter är imitationer av populära märken som erbjuds till betydligt lägre priser än originalprodukterna. LÄS MER

  4. 3. Adapting to Change: How COVID-19 Shaped Online Consumer Behavior A comparative study between the United Kingdom and Sweden aimed at analysing consumption variations in online shopping and online gambling.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Författare :Mimmi Bergström; Tuba Tezcan; [2023-07-21]
    Nyckelord :COVID-19; Restrictions; Online gambling; Online shopping; Consumption behaviour; Consumer theory; Substitution effect; Income effect; Relative price; OLS-regression;

    Sammanfattning : The purpose of this study is to investigate the impact of the COVID-19 pandemic on online shopping and online gambling, as well as the differences between Sweden and the United Kingdom. Both social isolation and online consumption habits have been significantly impacted by the pandemic. LÄS MER

  5. 4. Mind The Gap Between Your Intelligence And Choice Architecture

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Amanda Liljevall; Emelie Lillskog; [2023-07-03]
    Nyckelord :Cookie consent notices; cookie banner; choice architecture; consumer choice behaviour; general data protection regulation; GDPR; online privacy; web content analysis;

    Sammanfattning : Digital footprints of online behaviour are now possible to gather through the use of cookies. As a result, consumer activities once considered private are now monitored and used by online businesses and marketers, providing them with information about who we are, what we think, and what we like. LÄS MER

  7. 5. The Bouquet of Wine Consumption Drivers

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Pauline Bernadette Brussat; Olle Grönvall; [2023]
    Nyckelord :Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

    Sammanfattning : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. LÄS MER