Sökning: "Wilma Övringe"

Hittade 1 uppsats innehållade orden Wilma Övringe.

  1. 1. Three clicks away : A multiple case study of how technologies change the customer journey in the retail furniture sector.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Elin Adolfsson; Julia Edström; Wilma Övringe; [2021]
    Nyckelord :Customer experience; customer journey; touchpoints in customer journey; technological touchpoints; customer engagement; experience quality; retail; technology and furniture-sector.;

    Sammanfattning : The digital world is constantly growing. This contributes to increasing expectations and demands in the technical aspect. Digitization is powerful, but it further contributes to a number of challenges, such as the coordination of physical and digital stores. LÄS MER