Sökning: "Word-of-mouth"

Visar resultat 26 - 30 av 944 uppsatser innehållade ordet Word-of-mouth.

1. 26. "Om publiken inte litar på en nyhet förlorar den sitt värde" : En kvantitativ studie om Generation Z och deras nyhetsvanor på sociala medier.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Erika Strand; Janne-Marie Reyelts; [2023]
   Nyckelord :Sociala medier; nyheter; Generation Z; digitalisering; källkritik; Uses and Gratification; pålitlighet;

   Sammanfattning : Today, social media is used not only for communication and entertainment, but also as one of the most important platforms for receiving news. A lot of young adults take part in news through social media and in many cases social media is the only source for socially important information. LÄS MER

3. 27. Unveiling the Depths of Customer Satisfaction : An Exploratory Qualitative Study on Chatbot Services and the Expectation Confirmation Model (ECM)

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Louise Forssell; Björn Ratjen; [2023]
   Nyckelord :Customer satisfaction; customer expectation; chatbot performance; Expectation Confirmation Model ECM ; exploratory research; underlying factors;

   Sammanfattning : The Expectation confirmation model (ECM) is commonly employed to investigate technological advances and customer satisfaction with chatbots. However, customer satisfaction is a multifaceted concept intertwined with emotions and subjective perceptions, comprehending customer satisfaction fully can therefore be challenging. LÄS MER

4. 28. Explicating the Purchase Intention : A netnographic study on the impacts of online consumption community members’ purchase intention

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Farzana Sharmin Ritu; [2023]
   Nyckelord :purchase intention; online consumption community; netnographic study; theory of planned behavior; electronic word of mouth; qualitative research;

   Sammanfattning : Empowered by the internet and eWOM, online consumption community members now have a greater impact while considering customers’ purchase intentions. This qualitative study intends to examine the factors that impact these community members’ purchase intentions, by addressing the research question: How do internal behavioral and value creation factors impact customers’ purchase intentions in an online consumption community? Moreover, this study proposes a research model of purchase intention in an online consumption community inspired by the theory of planned behavior. LÄS MER

5. 29. A study on the association of firm-generated content on Instagram, affective customer engagement, and positive electronic word of mouth: Evidence from food industry of Pakistan

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Muhammad Usman Anwar; Usman Younis; [2023]
   Nyckelord :Firm generated content; Affective customer engagement; Perceived enjoyment; Perceived originality; Positive electronic word of mouth;

   Sammanfattning : In marketing literature, the consumer engagement concept has gained the significant attention of researchers. Based on the stimuli-organism-response (S-O-R) framework, current research proposed to analyze the association between consumers' perception of characteristics of firm-generated content (FGC) on Instagram and positive electronic word of mouth by consumers through affective consumer engagement. LÄS MER

7. 30. Från Elektronisk Word of Mouth till ett investeringsbeslut : En studie om unga aktiesparares nyttjande av Elektronisk Word of Mouth inför ett investeringsbeslut

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Linn Grefve; Viktor Nordin; [2023]
   Nyckelord :;

   Sammanfattning : Att investera i aktier har under de senaste åren blivit alltmer aktuellt, i takt med att sociala mediers popularitet ökat kraftigt i relation till digitaliseringen. Idag kommunicerar allt fler individer i digitala utrymmen för att utbyta, sprida och dela information och åsikter med varandra. LÄS MER