Sökning: "Xiaoxi Zhang"

Hittade 1 uppsats innehållade orden Xiaoxi Zhang.

  1. 1. Analysis of Self Service Technology and Retail Brand Equity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Fei Fei Wei; Pattarin Pintusopon; Xiaoxi Zhang; [2009]
    Nyckelord :Self service; SST; Brand equity; Co-creation; Grocery retail; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of this study is to provide an examination, within grocery retailing, of whether a positive linkage between SST usage and consumer-based retailer brand equity exists. The study portrays co-creation as a key mediator, which means we are going to investigate whether different levels of customer co-creation, by means of SST usage, can help in building a strong retailer brand. LÄS MER