Sökning: "brand personality dimensions"
Visar resultat 1 - 5 av 37 uppsatser innehållade orden brand personality dimensions.
1. Does Brand Personality Beat Sustainability Claims?
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. LÄS MER
2. Trocaderos rebranding – från töntigt till trendigt : En kvalitativ fallstudie om varumärkespersonligheten som strategisk aspekt vid rebranding
Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionenSammanfattning : I studier om rebranding görs det ofta en uppdelning i en visuell och en strategisk aspekt, där fokus i huvudsak ligger på den visuella aspekten. Det som saknas i forskning om rebranding är den strategiska aspekten – bland annat en förändrad varumärkesperson- lighet. LÄS MER
3. How Generation Z perceive brand personality on TikTok
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: Since its publication in 1997, Jennifer Aaker’s brand personality model has been challenged but none of the publications have had the same seminal effect. Additionally, differences in perceptions of Aaker’s personalities have been found which suggests a gap of knowledge to research. LÄS MER
4. Made by Sweden : Country-of-origin as part of brand identity
Magister-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : BACKGROUND A great interest of researchers has been attracted to the phenomenon of country-of-origin (Andéhn et al., 2016). It is argued that companies could increase competitiveness in the market by implementing a COO into the company's branding strategy (Guercini & Ranfagni, 2013). LÄS MER
5. Play me that Trait : An exploratory study on the association between Sonic logos and Brand personality traits
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The aim of this research is to explore the association between brand personality traits and sonic logos. The brand personality traits that are incorporated into this research are Responsibility, Activity, Aggressiveness, Simplicity and Emotionality. These traits constitute one of the two building blocks for this research. LÄS MER