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Visar resultat 1 - 5 av 41 uppsatser som matchar ovanstående sökkriterier.

  1. 1. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Lisa Svensson; Sanna Eriksson; [2022]
    Nyckelord :Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

    Sammanfattning : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. LÄS MER

  3. 2. Managing Profit and Growth

    Master-uppsats, Lunds universitet/Innovationsteknik

    Författare :Gustav Geier; [2021]
    Nyckelord :Software as a Service SaaS ; profit-maximization; revenue growth; trade-offs; SaaS metrics; technology; Technology and Engineering;

    Sammanfattning : Few business models are as hyped right now as the Software as a Service (SaaS) model. But how sustainable is it? In the last decade, SaaS has reshaped the software industry and has become a leading delivery model of B2B enterprise software. LÄS MER

  4. 3. Talk about value, not product... : The solution to widen the sales pipeline?

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Malin Väringstam; Annina Wede; [2021]
    Nyckelord :Customer Acquisition; Lead Generation; Lead Management; Sales Development Inside Sales;

    Sammanfattning : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. LÄS MER

  5. 4. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
    Nyckelord :Big data; Data driven; Data Analytics; Digital transformation; Change management;

    Sammanfattning : Despite the increasing reliance on data in decision making, firms have issues turning their organisations data driven. Even though data driven decision making have an increasing impact on marketing and sales practices in all industries, a greater focus is given to consumer centered firms. LÄS MER

  7. 5. The value co-creation in automotive-3PL relationship management : A case study in Sweden

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Jingting Liu; Zeying Huang; [2020]
    Nyckelord :Value co-creation; B2B context; 3PL relationship management; Automotive industry;

    Sammanfattning : Background: The discussion regarding value co-creation begins within the field of service marketing, it tells that the value is mutually created in process between the firms and the customers. And that concept has been developed further in many aspects, such as B2B context in which the knowledge intensive industry is involved. LÄS MER