Sökning: "B2B Customer Journey"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden B2B Customer Journey.

  1. 1. The startup journey from idea to first Proof of concept - customer : A multiple case study

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Rita Blomstersjö; Axel von Grothusen; [2023]
    Nyckelord :Entrepreneurship; Proof of concept; Customer acquisition; B2B; Startup; Sell first - Build later.; Entreprenörskap; Produkt validering; Kundförvärv; B2B; Startup; Sälj först - bygg sen.;

    Sammanfattning : Startups within the tech field are incraesingly using proof of concept (POC) customers as a partner when developing new products and services as this enables them to sell the product before building it, ensuring that the product they are developing is aligned with the market needs before making it avaliable to a wider market. Becasue of the positive results that designing and developing new products together with users and customers have shown, the acqusition of POC customers has become a crucial step in the product development process for many startups. LÄS MER

  3. 2. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Lisa Svensson; Sanna Eriksson; [2022]
    Nyckelord :Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

    Sammanfattning : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. LÄS MER

  4. 3. En studie om kundupplevelsen av Software-as-a-Service

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Nojen Rezgar Salam; Emil Ljunggren; [2019]
    Nyckelord :Customer experience; Relationshipmarketing; B2B relationships; Kundupplevelse; Relationsmarknadsföring; B2B relationer; Kundresa; Kundnöjdhet; Tjänstekvalitet; Software-as-a-Service;

    Sammanfattning : Bakgrund Mjukvaruindustrin har vuxit och fortsätter växa i en hög takt och allt fler tjänster erbjuds som molnbaserade prenumerationer, Software-as-a-Service (SaaS). Forskning menar att produkterna som erbjuds mer eller mindre innehåller samma funktionalitet så leverantörer måste lägga fokus på kundupplevelsen för att fortsätta vara konkurrenskraftiga. LÄS MER

  5. 4. Förändringsarbete av informationsflöden i en interorganisatorisk samverkan

    Master-uppsats, Linköpings universitet/Projekt, innovationer och entreprenörskap

    Författare :Juliana Brandt; [2019]
    Nyckelord :communication; b2b; Automation; Customer trust; Quality Management; Interorganizational exchange; Interorganizational Alliance; Interorganizational Relationships; Digitalization; Change Management; Strategic Interoganizational Relationships; Digital Transformation; API; Process Modelling.;

    Sammanfattning : In recent years, the train's punctuality, Sweden's ranking in the European Railway Performance Index and the train industry's customer satisfaction have decreased. The largest and most influential players in the train industry are Trafikverket and SJ AB, which are two state-owned organizations. LÄS MER

  7. 5. Customer retention: Recipe for success in SaaS industries : Case study on leading B2B SaaS provider

    Kandidat-uppsats, KTH/Industriell Management

    Författare :Samir Nabil; [2018]
    Nyckelord :Customer retention; attrition; business model; innovation; customer journey;

    Sammanfattning : Purpose: The purpose of this study is to examine how changes to the business model of a leading SaaS solution provider by way of altering customer experiences could prevent further customer attrition and instead promote customer retention. This study also aims to clarify the root causes of customer attrition existing within the current customer journey and suggest efforts aimed at increasing customer retention. LÄS MER