Sökning: "communications strategy thesis"

Visar resultat 1 - 5 av 88 uppsatser innehållade orden communications strategy thesis.

1. 1. Open Innovation or Anti-Competitive Abuse? A Case-Study on the Tesla Patent Pledge under European Union Competition Law

   Magister-uppsats, Göteborgs universitet/Juridiska institutionen

   Författare :Lukas Wenger; [2023-08-11]
   Nyckelord :;

   Sammanfattning : Patent Pledges can be defined as “voluntary commitments by patent holders to limit enforcement of their patents, made to the public or large segments of specific markets”. In terms of IP strategy, it is a relatively new strategy, only having a history of 20 or so years. LÄS MER

3. 2. Tenant Separation on a multi-tenant microservice platform

   Master-uppsats, Lunds universitet/Institutionen för elektro- och informationsteknik

   Författare :Axel Sandqvist; [2023]
   Nyckelord :multitenancy; multi-tenant; multitenant; cloud; cloud storage; IAM; Access control; Technology and Engineering;

   Sammanfattning : Axis Communications wishes to investigate their PaaS system, Axis Connected Services(ACX), with regard to separation of the tenants of the platform to ensure the implemented separation technologies are used correctly and to find out whether more separation is necessary. ACX ties together several previously separate services under a single umbrella, with the goal of improving usability and increasing inter-service functionalities and centralisation of the software products Axis has developed for their devices. LÄS MER

4. 3. Hållbarhetsredovisning som marknadsföringsverktyg – En undersökning av de marknadsföringsrättsliga konsekvenserna av företagens hållbarhetsredovisning

   Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

   Författare :Saga Sthen; [2023]
   Nyckelord :EU-rätt; associationsrätt; marknadsföringsrätt; miljöpåståenden; hållbarhetsredovisning; Law and Political Science;

   Sammanfattning : Environmental and climate issues are becoming increasingly relevant in society. Both consumers and companies, as well as international organizations are placing greater focus on these issues. LÄS MER

5. 4. Digital Front End Algorithms for Sub-Band Full Duplex

   Master-uppsats, Lunds universitet/Institutionen för elektro- och informationsteknik

   Författare :Midhat Rizvi; Khaled Al-Khateeb; [2023]
   Nyckelord :Adjacent Channel Leakage Ratio; Bit Error Rate; Clipping and Filtering; Crest Factor Reduction; Digital front end; Digital Pre-Distortion Error Vector Magnitude; Frequency Division Duplex; Power Amplifier; Peak to Average Power Ratio; Peak Cancellation Crest Factor Reduction; Sub Band Full Duplex; Self-Interference Cancellation; Signal-to-Interference Noise Ratio; Signal-to-Noise Ratio; Turbo Clipping; Time Division Duplex; Technology and Engineering;

   Sammanfattning : Sub-band full duplex is a new communication scheme technology, where a single frequency band is partitioned into sub-bands for downlink (DL) and up-link(UL) transmissions, and both can take place simultaneously. The idea behind the sub-band full duplex development is to improve the throughput, and coverage and reduce the latency of the UL communication by allowing the UL reception during the DL transmission. LÄS MER

7. 5. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Araitz Claramunt Oregi; [2023]
   Nyckelord :LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Sammanfattning : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. LÄS MER