Sökning: "consumer attitudes"

Visar resultat 16 - 20 av 768 uppsatser innehållade orden consumer attitudes.

  1. 16. From Awareness to Action: Compassionate Consumers as Agents of Change in the Gig Economy An Experimental Design Study on the Influence of Compassion on Prosocial Behavior in the Gig Economy.

    Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Kerstin Larsson; [2023-06-29]
    Nyckelord :;

    Sammanfattning : The growing gig economy is changing the modern workforce landscape where the new digital convenient services often overshadow its workers' needs. Gig work, a modern form of precarious working with pay-by-the-task rather than time, often neglects employment benefits and job security. LÄS MER

  3. 17. Opposing Attitudes Towards Environmental Taxes: A Price Dilemma? A Case of the Swedish Attitudes on Gasoline Emission Taxes

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ignacio López Casanueva Arturo; Bergström Martin; [2023-06-29]
    Nyckelord :;

    Sammanfattning : This thesis investigates how people’s attitudes toward environmental taxes are shaped and whether changes in end-consumer prices of gasoline have a direct effect on carbon tax perception. A theoretical model is constructed to represent the individual’s choice problem using a utility function. LÄS MER

  4. 18. Navigating the Risks of Dark Data : An Investigation into Personal Safety

    Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Anshu Gautam; [2023]
    Nyckelord :Dark data; Hidden data; Big data; Unstructured data; Missing data; Privacy; Cybersecurity; Personal data; Data storage; Consumer protection;

    Sammanfattning : With the exponential proliferation of data, there has been a surge in data generation fromdiverse sources, including social media platforms, websites, mobile devices, and sensors.However, not all data is readily visible or accessible to the public, leading to the emergence ofthe concept known as "dark data. LÄS MER

  5. 19. Sociala mediers påverkan på Generation Z : En kvantitativ studie om vad som primärt påverkar Generation Z konsumenter på sociala medier vid val av varumärke

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Frida Furst; Oliver Lindh; [2023]
    Nyckelord :Påverkar; Konsument; Varumärke; Sociala medier; Lojalitet; Generation Z;

    Sammanfattning : Purpose: The purpose of the study is to identify how Generation Z consumers are influenced by social media when choosing a brand, as they are the only generation that has grown up with the internet as a given. The study also aims to investigate the consumer behaviors that Generation Z have on social media. LÄS MER

  7. 20. The Impact of Personalization on Consumer Purchase Intention in Online Shopping

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Sara Odzic; Damla Bozkurt Ates; [2023]
    Nyckelord :personalization; consumer purchase intention; attitudes towards personalization; previous purchase experience; privacy concerns;

    Sammanfattning : Purpose: The purpose of this paper is to investigate the impact that personalization as a phenomenon has on consumer purchase intention. Therefore, examining personalization as a phenomenon was performed through three different variables on which personalization has a significant influence. LÄS MER