Sökning: "cross-channel freeriding"

Hittade 3 uppsatser innehållade orden cross-channel freeriding.

  1. 1. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Axel Wedebrand; Charlotta Ödling; [2021]
    Nyckelord :Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Sammanfattning : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. LÄS MER

  3. 2. Showrooming – Displayed and played. : - A case study from a brick-and-mortar perspective

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Johanna Westerlund; Mikael Westin; [2018]
    Nyckelord :Showrooming; Omni- and Multichannel retailing; Freeriding; Research Shopping;

    Sammanfattning : Purpose - The purpose of this study was to deepen the understanding of how showrooming affect the exploited brick-and-mortar businesses. This was done by investigating an industry characterized by high levels of employee knowledge where the expertise of the personnel create showrooming incentives. LÄS MER

  4. 3. Showrooming : Samband mellan kanalattribut, produkttper och friåkningbeteendet showrooming

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Sophie Sandberg; Elin Källdén; [2017]
    Nyckelord :Consumer decision making; multichannel; consumer behaviour; cross-channel freeriding; showrooming; loyalty; channel characteristics; product types; Friåkning; showrooming; kanalattribut; produkttyper; fokusgrupp; freeriding;

    Sammanfattning : Problemställning: Konsumentbeteendet showrooming är ett hot mot den fysiska butikens kundlojalitet. För att företag med fysiska butiker ska kunna bemöta detta beteende i deras lojalitetsarbete behöver de veta vad som får konsumenter att engagera sig i detta beteende och varför. LÄS MER