Sökning: "customer behavior in online retail"

Visar resultat 1 - 5 av 31 uppsatser innehållade orden customer behavior in online retail.

1. 1. To Adopt or Not to Adopt, That is the Question: An Analysis of Drivers and Barriers for Adoption of Virtual Fitting Rooms in the Swedish online fashion retail market

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Linn Karlsson; Elin Skarin; [2023-09-22]
   Nyckelord :Virtual Fitting Rooms; sustainability; online returns; technology adoption; resistance to adoption; consumer behavior;

   Sammanfattning : The immense increase in returns amongst Swedish online fashion retailers has given rise to severe challenges, not least from a sustainability perspective. Several studies have shed light to Virtual Fitting Rooms (VFRs) as a potential solution for reducing online returns. LÄS MER

3. 2. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Ebba Uhlin; Moa Lundberg; [2023]
   Nyckelord :Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

   Sammanfattning : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. LÄS MER

4. 3. Consumer multichannel buying behavior under the pandemic

   Master-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Jingming Zhang; Xinyu He; [2023]
   Nyckelord :Multichannel buying behavior; Covid-19 impact; Retail sales; Consumer purchasing behavior; Sweden; China;

   Sammanfattning : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. LÄS MER

5. 4. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Makda Adhanom; Natasha Alvaro; [2023]
   Nyckelord :;

   Sammanfattning : Title:  How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers?   Purpose:  The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. LÄS MER

7. 5. Marknadsföringsstrategier Inom Dagligvaruhandel Under Hög Inflation : En Kvalitativ Studie

   Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Adris Ahmady; Maryam Mohammed; [2023]
   Nyckelord :;

   Sammanfattning : Titel: Marknadsföringsstrategier inom dagligvaruhandeln under hög inflation Nivå: Examensarbete på grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Adris Ahmady och Maryam Mohammed Handledare: Peter Ek Datum: 2023-juni Syfte: Syftet med denna studie är att undersöka marknadsföringsstrategier för företag inom dagligvaruhandel under en hög inflationstakt. För att bidra med ökad förståelse kring hur företagens marknadsföring påverkas, görs en jämförelse mellan strategier inom marknadsföring som företagen tillämpar under normala ekonomiska omständigheter och hur dessa förändrats eller påverkats under en ekonomisk kris, i detta fall en stigande inflation. LÄS MER