Sökning: "entry mode choice"

Visar resultat 1 - 5 av 63 uppsatser innehållade orden entry mode choice.

  1. 1. Born digital firms entry mode in foreign markets

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Simity During Mosetta; Elmeida Rezniqi; [2023-06-28]
    Nyckelord :;

    Sammanfattning : The development of digitalization has led to the emergence of a new type of firm, born digital firms. However, how these firms enter a foreign market is not well researched by scholars within the field of entry mode theory in international business. LÄS MER

  3. 2. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Aiseosa Racheal Oshodi; [2023]
    Nyckelord :Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

    Sammanfattning : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. LÄS MER

  4. 3. Digitalization as a tool in advanced business services’ SMEs’ internationalization

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elena Valerieva Pramatarova Grujić; [2022-07-05]
    Nyckelord :Advanced Business Services ABS ; Cultural and Physical Distance; digital maturity; digitalization; Internationalization Theories and Foreign Market Entry; Small-and-Medium-Sized Enterprises SMEs ;

    Sammanfattning : This thesis focuses on the manner digital technologies integrated in ABS SMEs enable internationalization and further, their influence on the choice of a cross-border entry mode of the firm. Aiming better understanding of the subject, a research question related to the ABS SMEs’ usage of digital technologies and triggers to internationalization, cross-border entry modes and factors related was formulated. LÄS MER

  5. 4. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    Kandidat-uppsats,

    Författare :Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Nyckelord :Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Sammanfattning : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. LÄS MER

  7. 5. Rationalizing sociology as an educational strategy : Plurality of convictions and position-takings of sociology students in Swedish higher education

    Master-uppsats, Uppsala universitet/Institutionen för pedagogik, didaktik och utbildningsstudier

    Författare :Ricardo Xavier Cevallos Salgado; [2021]
    Nyckelord :Sociology; capital; field; conviction; position-taking;

    Sammanfattning : The present study examines the choice for sociology as a subfield in Swedish higher education. In the Bourdieusian tradition, the theory of social practices – with its relational concepts of field, habitus and capital – was the sociological lens for constructing the object and instruments for tackling it. LÄS MER