Sökning: "green purchase intention"

Visar resultat 1 - 5 av 55 uppsatser innehållade orden green purchase intention.

1. 1. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

   Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

   Författare :Janika Förnges; Britta Sieling; [2023]
   Nyckelord :transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

   Sammanfattning : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. LÄS MER

3. 2. The Influence of Perceived Corporate Social Responsibility on Green Purchase Intention: A Mediated and Moderated Analysis

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Mariam Kavlashvili; Rabiyatul Adawiyah Haserra; [2023]
   Nyckelord :Environmental Corporate Social Responsibility; Green Purchase Intention; Consumer-Company Identification; Greenwashing.; Business and Economics;

   Sammanfattning : This study aims to quantitatively examine the influence of perceived environmental corporate social responsibility on green purchase intentions by using mediating and moderating variables of consumer-company identification and greenwashing perception.... LÄS MER

4. 3. Purchase Intention of Millenials (Gen Y) and Gen Z towards Online Shopping : Investigating the Gen Y and Gen Z Africans living in Sweden

   Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

   Författare :Kikelomo Olatunji-Aikomo; [2023]
   Nyckelord :Online shopping; purchase intention; millennial; Gen Y; Gen Z; theory of planned behavior; attitude; subjective norms; perceived behavioral control; green concern; perceived risks;

   Sammanfattning : Purpose: This research aims to test the identified factors that influence the online purchase intentions of millennial (Gen Y) and Gen Z Africans who reside in Sweden and to find out whether there are differences in the online purchase intention between the two generational cohorts. Research design: In order to fulfil the purpose of this study, an online questionnaire was distributed to Gen Y and Gen Z Africans living in Sweden. LÄS MER

5. 4. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Abel Kebede; Zunair Shafique; [2023]
   Nyckelord :Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Sammanfattning : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. LÄS MER

7. 5. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
   Nyckelord :Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

   Sammanfattning : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. LÄS MER