Sökning: "highly specialized players"
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1. Brand extension pathway for niche-players
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Successful brand extension, niche marketing and maintenance of strong customer relations have been among popular issues for academic research over the last years. But the remarkable thing is that few studies have examined brand extensions in specialized niche players. LÄS MER
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