Sökning: "ikea customer experience"

Visar resultat 1 - 5 av 30 uppsatser innehållade orden ikea customer experience.

1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Tatev Nazaryan; Seo Hyun Chang; [2023]
   Nyckelord :customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Sammanfattning : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. LÄS MER

3. 2. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Philip Kaburek; Viktor Segerqvist; [2023]
   Nyckelord :Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

   Sammanfattning : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. LÄS MER

4. 3. Novel Technology in a Retail Space: A study of how IKEA retail space influences adoption of smart technology for the home

   Master-uppsats, Lunds universitet/Avdelningen för etnologi

   Författare :Ramona Engdahl; [2022]
   Nyckelord :Novel technology; adoption; smart homes; retail space; customer experience; retail atmospheres; social practices; material; competence; meaning; Social Sciences;

   Sammanfattning : The objective of this thesis is to understand how a retail space could facilitate a broader adoption of a novel technology. I aim to respond to the following questions, (i) ‘What characterises the practice of operating a smart technology for the home?’, (ii) ‘Which are the main barriers to reaching out to a broader range of customers, as opposed to only the technology interested customers?’, and (iii) ‘What in the retail space would need to change to facilitate broader adoption of a novel technology?’. LÄS MER

5. 4. Visualization of real-time data from IKEA’s self-service kiosks

   Kandidat-uppsats, Lunds universitet/Institutionen för datavetenskap

   Författare :Lazar Trpeski; Oscar Svensson; [2022]
   Nyckelord :Self-serving kiosk; data visualization; web application; Google Cloud Plat- form.; Technology and Engineering;

   Sammanfattning : IKEA, a company well known around the world for their furniture, is also keen on using digital solutions to improve the customer experience. One of these solutions is the self-serving kiosk, a 27" touchscreen, that helps the customers find and buy products. LÄS MER

7. 5. IKEA Urban Multi Hub : Concept development for future mobility and last-mile delivery

   Master-uppsats, KTH/Urbana och regionala studier

   Författare :Huai-I Tung; [2022]
   Nyckelord :IKEA; last-mile delivery; future mobility; autonomous mobility; pick-up services; New York city; Shanghai city;

   Sammanfattning : Since more and more customers switch to online purchases, the last-mile delivery problemhas created a huge burden on companies and cities. The increasing parcel delivery leads toextra operational costs in logistics and congestion in cities. LÄS MER