Avancerad sökning

Hittade 3 uppsatser som matchar ovanstående sökkriterier.

1. 1. Market shares of regional shopping centres with proximity to an IKEA warehouse : IKEA Centres Case Study

   Master-uppsats, KTH/Fastigheter och byggande

   Författare :Anders Almgren; Viktor Haggren; [2017]
   Nyckelord :Real Estate Market Analysis; Shopping Centres; Market Area; Market shares; Fastighetsmarknadsanalys; Köpcentrum; Marknadsområde; Marknadsanalys;

   Sammanfattning : This master thesis focuses on regional shopping centre’s market shares. It is written in cooperation with IKEA Centres that provided data regarding their shopping centres and funds for the gathering of statistics. LÄS MER

3. 2. Multichannel Segmentation vs. Demographic Segmentation

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Markus Büger; Rebecca Hylkén Olsson; [2017]
   Nyckelord :Demographic segmentation; multichannel segmentation; product involvement; retail management; Business and Economics;

   Sammanfattning : The aim of this study is to generate a multichannel segmentation model for high involvement products and to compare it to the widely spread demographic segmentation. In addition, the study also aims to identify demographic and psychographic profiles to provide a rich descriptive picture of the new customer segments. LÄS MER

4. 3. Traditional market segmentation - an evaluating approach

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sara Ahlm; Maria Holmström; Victoria Stenman; [2007]
   Nyckelord :Market segmentation; Ethnographic study; Ikea; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : The purpose of this research is to evaluate traditional market segmentation variables, as criticism has been directed towards these variables. Based on our problem discussion we find it motivating to undertake investigation in order to understand which connotations an ethnographic approach will provide. LÄS MER