Sökning: "intention to purchase"

Visar resultat 11 - 15 av 552 uppsatser innehållade orden intention to purchase.

1. 11. Role of CSR and Brand Image : A qualitative study on IKEA

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Arefa Islam; [2023]
   Nyckelord :Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

   Sammanfattning : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. LÄS MER

3. 12. From Minutes to Millions: Explaining the Link Between Time Scarcity and the Addicts of Microtransactions : A Quantitative Study

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Sebastian Dietrichsteiner; Amir Hukic; [2023]
   Nyckelord :Randomized virtual cosmetics; Definite virtual cosmetics; Limited Time Scarcity; Purchase Intention; Theory of Planned Behaviour; Addictive Factors; Microtransactions; Gaming Industry; Gambling;

   Sammanfattning : Microtransactions is a relatively new concept within the gaming industry witha very large monetary value for businesses. Companies utilize persuasivedesign strategies such as time-based scarcity in order to incentivize players tospend money on microtransactions which in turn creates addiction towardsmicrotransactions. LÄS MER

4. 13. A Consumer Perspective on Reshoring Production: Insights from Sweden

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Madeliene Hedin; Yajun Liang; Witt Gustaf; [2023]
   Nyckelord :Reshoring; Swedish Consumers; Purchase Intention; Brand Attitude; Social Acceptability; Perceived Social Responsibility;

   Sammanfattning : Background: Reshoring refers to the process of bringing back manufacturing activities from foreign countries to the home country. The phenomenon is receiving increasing attention from companies and academics for factors such as increasing labor costs in offshore locations, supply chain disruptions, and a growing preference for locally made products. LÄS MER

5. 14. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

   Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

   Författare :Janika Förnges; Britta Sieling; [2023]
   Nyckelord :transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

   Sammanfattning : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. LÄS MER

7. 15. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Oskar Eskilsson; Elizabeth Lopez Alushkina; [2023]
   Nyckelord :Service encounter; Social presence; Mere presence; E-commerce;

   Sammanfattning : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. LÄS MER