Sökning: "intention to purchase"
Visar resultat 16 - 20 av 552 uppsatser innehållade orden intention to purchase.
16. Enhancing mobile advertising through 3D and AR
Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Industriell teknikSammanfattning : Augmented Reality (AR) is making its way into many industries, with advertising being no exception. Existing literature within the field have focused on investigating the benefits of AR advertising from the perspective of businesses, for instance by measuring purchase intention and effect on attitude towards the brand. LÄS MER
17. ONLINE KUNDRECENSIONERS PÅVERKAN PÅ KONSUMENTERS KÖPINTENTION INOM HOTELLBRANSCHEN : En kvantitativ studie
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Syftet med studien var att undersöka i vilken utsträckning konsumenter inom hotellbranschen påverkas av konsumentrecensioner online, och vilka faktorer som haft inverkan på i vilken utsträckning konsumenter var mottagliga för kundrecensioner. Faktorer som kvantiteten och kvalitet på recensioner, recensionens plattform, om recensionen var positiv eller negativ, varumärkeskännedom och tidens relevans. LÄS MER
18. THE ROLE OF SOCIAL MEDIA FASHION INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer
Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)Sammanfattning : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. LÄS MER
19. The Influence of Blockchain Technology on Swedish Consumers’ Purchase Intention of Eco-Friendly Clothing Products : A Cross-Sectional Study
Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : Consumers are increasingly becoming more sustainable and strive towards making sustainable actions and purchases. As a response, companies attempt to follow this trend by offering sustainable and eco-friendly products and services, however, this has increased the tendency of greenwashing techniques. LÄS MER
20. The Influence of Perceived Corporate Social Responsibility on Green Purchase Intention: A Mediated and Moderated Analysis
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This study aims to quantitatively examine the influence of perceived environmental corporate social responsibility on green purchase intentions by using mediating and moderating variables of consumer-company identification and greenwashing perception.... LÄS MER