Sökning: "international education marketing"

Visar resultat 6 - 10 av 40 uppsatser innehållade orden international education marketing.

1. 6. (Ad)ventures in Global Education - A study on how international branch campuses in China recruit Chinese students

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Anna Sandäng; Joanna Sandberg; [2018]
   Nyckelord :Student recruitment; International higher education; Enrollment management; International branch campus; China;

   Sammanfattning : Increased mobility of students and universities worldwide has resulted in a global education market, in which knowledge and financial resources are transferred across borders. One trend in the internationalization of higher education is to establish international branch campuses (IBCs), in which a university offers a degree abroad by collaborating with a domestic university. LÄS MER

3. 7. The decision journey to apply for higher education abroad: An exploratory study of the interactions between international students and online media communication channels

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Camila Moreira; Viktoria Chalkidou; [2018]
   Nyckelord :higher education; marketization of higher education; international student; consumer decision-making; empowered consumer; consumer decision journey; online marketing; online media communications.; Business and Economics;

   Sammanfattning : The aim of this research was to explore the consumer behavior of international students in the context of the choice for a higher education institution abroad in order to gain insights on their interactions with different online media communication channels during their decision journey. Previous research discussed the increased use of the internet during the application process for universities abroad. LÄS MER

4. 8. Nation branding and the representation of a nation’s identity: the case of the Study in Sweden Facebook page

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Heena Jeong; [2018]
   Nyckelord :Nation branding; Facebook; Study in Sweden; the Swedish institute; social media; imagined community; Swedishness; Swedish values; internationalisation of higher education;

   Sammanfattning : The aim of this study is to explore the Study in Sweden Facebook page, particularly about the use of nation branding identity and its representation on the social media channel during the period for application promotion for Swedish higher education institutions for Autumn semester 2018. Facebook page has been used as a centre for international marketing activities. LÄS MER

5. 9. Fragmented Identity - Exploring the Consequences of City Branding in Practice

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Mareike Frech; Alexander Smith; [2017]
   Nyckelord :City branding; place branding; stakeholders; image; identity; education; international school; Business and Economics;

   Sammanfattning : City branding is a relatively new and emerging field, yet growing in importance as cities around the world increasingly compete for resources. Whether they want to attract more tourists, new residents, or economic development, cities engage in various strategic marketing initiatives in an effort to shape people’s perceptions and experience of the city. LÄS MER

7. 10. Happy Grades in Swedish Primary Schools: an Investigation - How different institutional logics can manage conficting institutional pressures

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Henrik Kilander; Jakub Losenicky; [2017]
   Nyckelord :institutional logics; institutional spheres; education; privatisation; happy grades;

   Sammanfattning : Previously a role model for education, Sweden has been experiencing plummeting results in the international PISA rankings on education since they began in 2003. Defying this trend, the grades of Swedish students have been increasing. LÄS MER