Sökning: "international education marketing"

Visar resultat 11 - 15 av 40 uppsatser innehållade orden international education marketing.

1. 11. How & Why Social Media is Used in B2B Marketing : A qualitative study seen from marketing managers’ perspective

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Christian Jensen; Andersson Rebecka; [2017]
   Nyckelord :Digital Marketing; Social Media; Business-to-Business; Qualitative Research;

   Sammanfattning : The digital landscape is rapidly changing and provides business-to-business companies with new digital tools and channels to conduct their marketing work e.g. social media networks. Business-to-consumer firms have been previously research in the topic of social media and digital marketing. LÄS MER

3. 12. Kundvärdesdriven affärsmodellsinnovation : En studie om att anpassa Geodesigns affärsmodell utifrån kunders värdepreferenser

   Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Industriell ekonomi

   Författare :Mathias Fogelberg; Mathias Gesar; [2016]
   Nyckelord :Customer Value Driven Business Model Innovation AHP; Kundvärde Affärsmodell Affärsmodellsinnovation AHP;

   Sammanfattning : This study has been carried out at Geodesign Latitud 57 AB and its purpose is to present possibilities of how the company’s business model can be adapted in order to deliver additional customer value. The study presents the importance of adapting businesses according to customer needs and not having presumptions of what customers’ value in a company’s value offering. LÄS MER

4. 13. Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry

   Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Marian Zinn; Helen Johansson; [2015]
   Nyckelord :Mobile Marketing; Student Recruitment; Student Marketing; Admissions Marketing; Higher Education Marketing; Enrollment Funnel; Higher Education Institutions; Mobile Devices; Smartphones; University; Mobile Student Recruitment; Mobile Internet; Mobile Advertising; Mobiles Marketing; Studentenanwerbung; Studentenrekrutierung; Studenten-Rekrutierung; Studenten Marketing; Mobile Studenten Rekrutierung; Universität; Hochschule; Mobiles Internet; Mobile Werbung;

   Sammanfattning : Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. LÄS MER

5. 14. The criteria used by students to select a university abroad : A case study on which factors are used by the international studentsto select a foreign university for studyingAuthors:

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Nicolas LEVESQUE; Caroline MALLARD; [2015]
   Nyckelord :Marketing; High Education; International students;

   Sammanfattning : The result of the globalization is an intensification of the exchange of goods, capital,information and people between the countries from all over the world. Thus, to adapt to thisprocess, the demand on the labor market changes, skilled people and international knowledgeare required. LÄS MER

7. 15. Going Global: Cases for Relationship Marketing in Chinese Higher Education

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Hugo Chuan Ho Chan; Chumeng Li; [2015]
   Nyckelord :international student relationship management ISRM .; Sweden; China; higher education; marketing strategy; Relationship Marketing RM ; Customer Relationship Marketing CRM ; Business and Economics;

   Sammanfattning : The integration of the global economy is a phenomena that is increasingly evident in our everyday lives. Ranging from rapid economic growth in developing nations to the flow of capital across continents, globalization is affecting almost all corners of modern society. LÄS MER