Sökning: "Mobiles Marketing"

Hittade 3 uppsatser innehållade orden Mobiles Marketing.

  1. 1. Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Marian Zinn; Helen Johansson; [2015]
    Nyckelord :Mobile Marketing; Student Recruitment; Student Marketing; Admissions Marketing; Higher Education Marketing; Enrollment Funnel; Higher Education Institutions; Mobile Devices; Smartphones; University; Mobile Student Recruitment; Mobile Internet; Mobile Advertising; Mobiles Marketing; Studentenanwerbung; Studentenrekrutierung; Studenten-Rekrutierung; Studenten Marketing; Mobile Studenten Rekrutierung; Universität; Hochschule; Mobiles Internet; Mobile Werbung;

    Sammanfattning : Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. LÄS MER

  3. 2. Ålderns påverkan på användningen av mobila betalningar- En kvantitativ studie.

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Igor Timmy Krulj Berta; [2013]
    Nyckelord :Mobil betalning; framtida betalningar; kontanter; ålderns inverkan på mobila betalningar; mobila tjänster; internet betalningar; smartphone tjänster; internet handel; mobil säkerhet.;

    Sammanfattning : Sammanfattning Titel: Ålderns påverkan på användningen av mobila betalningar- En kvantitav studie. Författare: Timmy Berta och Igor Krulj Handledare: Klaus Solberg Soilen Examinator: Ulf Ågerup Högskola: Halmstad Högskola, Sverige. LÄS MER

  4. 3. Advertisement to Mobile Phones, Success or Failure? : : A STUDY OF SWEDISH YOUTHS ACCEPTANCE TOWARDS RECEIVING MOBILE ADVERTISEMENT

    Master-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Anton Olofsson; Michal Pietz; [2009]
    Nyckelord :Mobile Marketing; Acceptance; Consumer; Youths; Permission; Incentives; Trust; Attitudes; Risk;

    Sammanfattning : The great technological development under the last decade has given the organizations new possibilities to market them self. Mobiles phones, smart phones and the new ultraportable laptops which make it possible to for organizations to send advertisement consumers 24/7. LÄS MER