Sökning: "international education marketing"

Visar resultat 16 - 20 av 40 uppsatser innehållade orden international education marketing.

  1. 16. Customer Satisfaction in the Higher Education Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ann-Christin Fischer; Punyasooree Suwunphong; [2015]
    Nyckelord :customer satisfaction; service quality; service marketing; international stu- dents; higher education; culture shock; Mathematics and Statistics;

    Sammanfattning : Abstract Introduction: Understanding customer satisfaction is a central objective of organiza- tions. Besides, satisfaction is an indicator of how customers perceive the quality of an offered product or service. LÄS MER

  3. 17. In search of alumni relationship approach : Ideal and realities in the University of Gävle and Stockholm University

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Maria Gutehall; Mhd Omar Korabi; [2015]
    Nyckelord :Alumni; Relationship Marketing; Loyalty; Services; Surprises; Branding; Benchmark; social Media and Promotions;

    Sammanfattning : Aim: To investigate how the University of Gävle conducts relationship with graduate students and retains graduate students and creates loyalty. This study explores the importance of relationship marketing theories that intends to be applied in higher education through alumni programs and services. LÄS MER

  4. 18. Social Media for International Students Outreach. Lessons from Scandinavia

    Master-uppsats, Lunds universitet/Graduate School; Lunds universitet/Master of Science in Global Studies; Lunds universitet/Institutionen för kommunikation och medier

    Författare :Svetlana Mardar; [2014]
    Nyckelord :Europe; globalization; higher education; international students; marketing and recruitment; Scandinavia; social media.; Social Sciences;

    Sammanfattning : Social media have been around for over a decade and many institutions have incorporated them into their communication strategies for some time now. However, despite numerous studies on social media in the US universities, there is a wide knowledge gap regarding the use of these communication platforms in the European higher education sphere, with only a handful of studies in the UK and Netherlands. LÄS MER

  5. 19. Export of municipal environmental technology knowledge : An analysis of previous activities and incentives

    Magister-uppsats, Linköpings universitet/Industriell miljöteknik

    Författare :Kajsa Kairento; Marcus Nygårds; [2014]
    Nyckelord :;

    Sammanfattning : Accelerating urbanisation and greenhouse gas emissions cause some of the world’s important environmental problems, which leads to an increasing awareness of the importance of sustainable environmental technology systems. Sweden has had a very strict environmental legislation since the 1970’s, with Swedish municipalities responsible for local environmental technology service systems. LÄS MER

  7. 20. Den önskvärda svenskheten. En studie om bilden av Sverige ur ett statligt perspektiv.

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Maria Radermacher; Amanda Johansson; [2014]
    Nyckelord :Brand; nation brand; nation branding; image; swedish identity; Social Sciences;

    Sammanfattning : We have extended our knowledge about the complexity that exists in the marketing of countries. With sweden.se as a case, we have investigated how nation branding is actually managed from a sender perspective. LÄS MER