Sökning: "internet effect business"
Visar resultat 1 - 5 av 86 uppsatser innehållade orden internet effect business.
1. Attractiveness of Digital B2B Marketplaces for Cross-Border Internationalization : A Conjoint Analysis to Investigate User Preferences
Master-uppsats,Sammanfattning : Background: Digital platforms include various business models and represent a large and growing part of the economy empowered by digitalization. The added value of platforms depends crucially on their user interactions, which is why adopting new users is crucial. LÄS MER
2. Drivers of Engagement in Standardization and Relationship to Company Performance
Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomiSammanfattning : Background:Engagement in technical standardization – both through following standards, as well as through participation in the creation of new standards – is an important part of the business strategy of a technology company. Companies face decisions on whether to participate, and if so, how, where and to what extent. LÄS MER
3. The Effects of Celebrity Endorsement Scandals on Purchase Intent : A quantitative study on Swedish Generation Z
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: 2022-06-02 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Emelie Meurling (97/06/07), Nelly Nordgren (97/10/06) Title: The Effects of Celebrity Endorsement Scandals on Purchase Intent - A Quantitative study on Swedish Generation Z Supervisor: Konstantin Lampou Keywords: Celebrity endorsement, Scandal, Purchase intent, Generation Z, Attitudes Research questions: How does celebrity endorsement scandals affect Swedish Generation Zs’purchaseintent? Purpose: The purpose of this research was to provide an understanding of how generationZ’spurchase intent and attitudes are affected by celebrity endorsement scandals. Method: A cross-sectional quantitative research approach was adopted utilizingself-completed internet questionnaires. LÄS MER
4. The Swedish Food Industry in Light of the COVID-19 Pandemic. Sustainability in the Primary Production and Processing Sectors in a Time of Uncertainty and Crisis.
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : The COVID-19 pandemic impacted the national crisis preparedness resulting in an increased interest for food self-sufficiency, while also disrupting the way business is conducted. Parallelly, the environmental crisis is advancing, increasing the need and interest for sustainable development. LÄS MER
5. Manipulerade streams och dess roll i musikbranschen : - En kvalitativ studie om hur manipulerade streams färgar dagens musikbransch (ur ett marknadsföringsperspektiv).
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The digitalization and emergence of the Internet have given rise to new platforms providing marketing, distribution and revenues to happen in the same place, a significant difference from the past. New platforms have become new places for artists to compete for, for instance, positions on toplists. LÄS MER
