Sökning: "low-involvement"

Visar resultat 11 - 15 av 84 uppsatser innehållade ordet low-involvement.

1. 11. Implementing Additive Manufacturing in Cardiology : A qualitative study of barriers and facilitators from a managemental point of view

   Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Författare :Simon Sandgren; Annette Wolff; [2020]
   Nyckelord :additive manufacturing; 3D printing; barriers; facilitators; framework; implementation; health care; cardiology;

   Sammanfattning : Additive Manufacturing (AM) is a fast-developing technology, that despite itspotential is yet to be applied by the mainstream healthcare market. Comparedto other clinical areas where AM is applied, cardiology has a negligible marketshare, why this thesis aimed at identifying barriers and facilitators for AMimplementation, as well as presenting a framework with factors to considerwhen attempting to implement AM. LÄS MER

3. 12. The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Alice Jernberg; Sandra Eklund; Andreea-Jessica Roman; [2020]
   Nyckelord :Sustainable Advertisements; Green Advertisements; Consumer Behaviour; Purchase Decisions; Brand Loyalty;

   Sammanfattning : Even though the majority of companies have realised the benefits of implementing sustainability practices into their business strategies today, the problem is that the marketing of these activities still has a negative impact on the environment. Therefore, the purpose of this research is to examine if the impact of sustainable advertisements can influence the purchase decisions of young adults who show loyalty to another brand. LÄS MER

4. 13. Green considerations in a purchase process - An exploratory study considering environmentally concerned individuals

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Pontus Hultberg; Jesper Andersson; Dino Okic; [2020]
   Nyckelord :;

   Sammanfattning : Consumers decision-making regarding a product involves several cognitive steps in choosing a product over another, but this is not always a straightforward process, as consumers do not evaluate the alternatives in detail when purchasing low involvement products. This study aims to explore the purchase process of environmentally concerned individuals when purchasing green products, building on the question: What do environmentally concerned people consider in a purchase process? Since the environment is a hot topic today, the consumers should search for environmentally sustainable alternatives, however, that is not always the case. LÄS MER

5. 14. Hey Google, speak human to me! A quantitative experiment of human-likeness and personalization in voice assistant interaction

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Louise Bengtsson; Violaine Lulin; [2019]
   Nyckelord :Voice Assistant; Social Presence; Anthropomorphism; Service Encounter; Advertising Context;

   Sammanfattning : Voice assistants are a new customer touchpoint for businesses, and the market for voice shopping is expected to grow substantially in upcoming years. Despite high societal and business interest, academic marketing research on consumer interaction with voice assistants is scarce. LÄS MER

7. 15. StorySelling: An exploratory study on the effect of storytelling on the consumer brand experience with low involvement products

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Emma Andersson; Elin Schill; [2019]
   Nyckelord :;

   Sammanfattning : .... LÄS MER