Sökning: "low-involvement"

Visar resultat 16 - 20 av 84 uppsatser innehållade ordet low-involvement.

  1. 16. Is less, more? : En kvalitativ studie om den digitala förpackningen

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Elenor Hansson; Josefine Sinerius; [2019]
    Nyckelord :Digital packaging; visual elements; informative elements; consumer purchasing behavior; perception; low involvement products; focus group; semistructured interviews; Digital förpackning; visuella element; informativa element; konsumentköpbeteende; perception; lågengagemangsprodukter; fokusgrupp; semistrukturerade intervjuer;

    Sammanfattning : The industry that shows the strongest growth and development online is the foodindusty. The prognosis shows that this development will only continue to increase. One problem with the online grocery shopping lies in the fact that consumers find it difficult to differentiate the product packaging. LÄS MER

  3. 17. Från Inbound Marketing till Förespråkare : En kvalitativ studie gällande lågengagemangsprodukter ur ett företagarperspektiv

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Emma Svensson; Amanda Johansson; [2019]
    Nyckelord :;

    Sammanfattning : Previous research has shown positive results in the use of inbound marketing on high-involvement products. The purpose of this study is to create deeper understanding and develop the theory of inbound marketing as a marketing strategy for Swedish companies that market low-involvement products. LÄS MER

  4. 18. What do consumers really think about advertising chasing them online? : A quantitative study about consumers’ perception of behavioural marketing

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Therese Gremlin; Vlada Rusakova; [2019]
    Nyckelord :AI; big data; mass customization; micro targeting; behavioral marketing; purchase intention and brand trust.;

    Sammanfattning : Behavioral marketing is something that has received lots of attention due to growing awareness around artificial intelligence (AI) and companies using this technology for marketing purposes. However, the data collection practices have been receiving lots of critique for a while now and therefore it is more important than ever to gain an insight of how the consumers perceive behavioral online marketing. LÄS MER

  5. 19. Got no milk? Exploring consumer involvement and brand identity of the non-dairy brands Oatly and Alpro

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebin Naderi; William O’Riordan; Emelie Pine; Catalina Constantin; [2019]
    Nyckelord :Consumer Involvement; Brand Identity Prism; Oatly; Alpro; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study is to examine consumer involvement with brands in the non-dairy product category and to identify the notable facets of the brands identity in this low-involvement product category. Methodology: Literature review, two case studies (Oatly and Alpro), four semi-structured interviews. LÄS MER

  7. 20. The impact of perceived product quality, service quality and transaction cost on the customer’s willingness to pay after a price increase

    Uppsats för yrkesexamina på avancerad nivå, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Sheida Ghavamzadeh; [2019]
    Nyckelord :customer perceived value; willingness to pay; price increase; utilitarian and hedonic; value-based pricing; pricing strategy;

    Sammanfattning : Objective: The objective of the study is to learn how the customer’s willingness pay after a price increase differs given different product conditions. Specifically, how it differs between high and low involvement products and hedonic and utilitarian products. LÄS MER