Sökning: "marknad orienterad"

Hittade 3 uppsatser innehållade orden marknad orienterad.

1. 1. "This is my favorite beauty product… Do you like it too?” : A quantitative study on the user's interaction on beauty brands' Instagram account and how the presence of an influencer effect it.

   Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Författare :Fanny Evensson; Erika Jansson; [2020]
   Nyckelord :Influencer; interaction; parasocial interaction and beauty market.; Influencer; interaktion; parasocial interaktion och skönhetsbranschen.;

   Sammanfattning : Looking at earlier studies and previous research in influencer marketing and parasocial relations between influencers and their followers, many of them are studying influencers in other countries such as Singapore and not in Sweden. This is a research gap we want to fill, which is why this study is focusing on Swedish influencers. LÄS MER

3. 2. Utvecklingssamtal – ideal och verklighet. En studie om hur verktyget används i praktiken.

   Kandidat-uppsats, Blekinge Tekniska Högskola/Institutionen för ekonomi och samhällsvetenskap

   Författare :Stina Gustafson; Maria Johansson; Jessica Netterberg; [2004]
   Nyckelord :utvecklingssamtal;

   Sammanfattning : Titel: Utvecklingssamtal – ideal och verklighet. En studie om hur verktyget används i praktiken. LÄS MER

4. 3. Functional foods as a strategic area for food producers : a study of the manufacturer/retailer interface in the French food industry

   L3-uppsats, SLU/Dept. of Economics

   Författare :Sofia Berglund; [2002]
   Nyckelord :functional food; food industry; dairy industry; market strategy; retailing; France; porter;

   Sammanfattning : This study comprises an analysis of how French dairy producers use functional food products in order to strengthen their position toward the retail industry. Its considerable proportions, its excellence and its international orientation motivate the choice of the French dairy industry. LÄS MER