Sökning: "mature consumers"

Visar resultat 21 - 25 av 35 uppsatser innehållade orden mature consumers.

1. 21. Incongruent brand extensions

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Caroline Perman; Charlotta Storckenfeldt; [2012]
   Nyckelord :Incongruity; Customer commitment; Brand extensions; Social media; Signal effects;

   Sammanfattning : Mature brands risk to be regarded as predictable and disinteresting. Brand extensions has previously been a conventional strategy to leverage on a strong brand. Consumers keep increasing their expectations on brands, and therefore brands need to meet and exceed those expectations in order to keep customers and attract new ones. LÄS MER

3. 22. The Impact of E-commerce on Application of 4R Marketing

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Yonghong Wang; [2012]
   Nyckelord :e-commerce; household appliance enterprises; the 4R marketing strategy;

   Sammanfattning : In order to cope with the challenges, more and more Chinese home appliance enterprises have adopted the 4R marketing strategy,because the biggest characteristic of the 4R marketing theory is that it is competition-oriented. It is based on increasingly mature market and fierce competition situation to focus on interaction and a win-win situation between enterprises and customers, it not only actively adapts to customers’ needs, but also actively creates demands, it use optimized and systemic thinking to integrated marketing, through relevance, relationship, reaction and reward strategies to form an unique relationship with customers, so as to connect enterprises with customers to build and form enterprises’ competitive advantages; meanwhile, more and more Chinese home appliance enterprises also try to achieve the 4R marketing strategy by applying e- commerce, as e-commerce mode is conducive for home appliance enterprises’ reducing marketing costs to meet consumer demand. LÄS MER

4. 23. Product Adaptation to Different Markets through Technology Innovation

   Master-uppsats, Företagsekonomi

   Författare :Angela Musimiire; Maka Chakhnashvili; [2012]
   Nyckelord :Product adaptation; technology innovation; product and industry life cycle; Saab; field hospital;

   Sammanfattning : Background and Aim: Markets are getting increasingly complex, competitive and changing. A firm’s ability to respond to environmental challenges is a significant factor for its survival and success. LÄS MER

5. 24. Fermented sausage : product development at Lindell's Gårdsslakteri

   Master-uppsats, SLU/Dept. of Food Science

   Författare :Nina Mogren; [2011]
   Nyckelord :meat product; fermented sausage; food additive; food product development;

   Sammanfattning : Product development is a risky business; many products never yield profit, but it is also ne-cessary for a company’s survival in a competitive business where the costumers change their requests constantly. Consumer-led product development is developed from the wish to fill the consumer’s needs and expectations and thereby be more likely to succeed. LÄS MER

7. 25. Handelsutvecklingen efter Lettlands självständighet : En studie om ekonomisk transition under perioden åren 1993 fram till 2004

   Magister-uppsats, Institutionen för samhällsvetenskaper

   Författare :Jytte Guteland; [2011]
   Nyckelord :Intra industriell handel IIT ; Paul Krugman; Tvåvägshandel; Inombranschhandel; modern handelsteori;

   Sammanfattning : The main purpose of this essay is to investigate if Latvia´s pattern of trade has become more similar to the mature market economies, after Latvia´s independence 1991. Today, the intra-industry trade (IIT) dominates the trade of mature market economies. LÄS MER