Sökning: "paradigm positivism"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden paradigm positivism.

  1. 1. From Data to Dollars: Unraveling the Effect Data-Driven Decision-Making Has on Financial Performance in Swedish SMEs

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Elliot Stowe; Emilia Heidar; Filip Stefansson; [2023]
    Nyckelord :Data-Driven Decision-Making; DDDM; Big Data Analytics; SMEs; Financial Performance;

    Sammanfattning : Background: Data-driven decision-making (DDDM) has emerged as a primary approach to decision-making in many organizations. It uses data and analytics to guide decision-making processes and can lead to better business outcomes. LÄS MER

  3. 2. Eat, Sleep, Stream, Repeat : A quantitative study comparing the streaming behavior of Swedish consumers of ages 20-30 and 40-60.

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Betty Jakobsson; Moa Ovik; [2023]
    Nyckelord :;

    Sammanfattning : Background: The market for streaming services has grown in Sweden, perhaps because of the country’s high technology level and high trust in digital payments, both of which are necessary to stream videos online and pay subscription fees. The usage of streaming services and the motivational factors for choosing them are dependent on many different variables, such as cultural and economic situations as well as individual needs. LÄS MER

  4. 3. How to Improve Instagram Reels Engagement? An empirical investigation of content strategies

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Atika Rusy Kuncoro; [2022]
    Nyckelord :Instagram Reels; engagement; digital rhetoric; persuasive; social media; environmental organization; Social Sciences;

    Sammanfattning : Introduced in August 2020, Instagram Reels have been used as a new alternative to elevate popularity by leveraging broader viewers while ignoring the audience's status as followers. This could have a massive contribution for creators in engaging the public by infusing messages through Reels content. LÄS MER

  5. 4. Impact of financial leverage on the profitability of real estate companies : A quantitative study from Swedish Stock Exchange

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Vladyslav Deboi; Harbi Kurmakhadov; Meng Li; [2021]
    Nyckelord :Financial leverage; Profitability; Capital structure; Real-estate industry; ROA;

    Sammanfattning : Prudent usage of financial leverage by managers can significantly impact business operations and a corporate’s performance. Thus, the determination and the understanding of the influence of financial leverage on the profitability of a corporation are intrinsic and indispensable for not only maximising the value of a firm but also improving its financial performance. LÄS MER

  7. 5. How does social media marketing affect mobile game companies’ brand equity in China?

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Lingyu Ye; Mingze Gao; [2020]
    Nyckelord :Social media marketing; Brand equity; Mobile gaming; Chinese consumer market;

    Sammanfattning : Background: The widespread use of social media has offered brands a great opportunity to engage with their customers and promote sales. In China’s mobile gaming market, the huge user base of social media marketing provides companies with an excellent opportunity to develop their brand image and cultivate further awareness. LÄS MER