Sökning: "pepsi"

Visar resultat 11 - 15 av 16 uppsatser innehållade ordet pepsi.

  1. 11. Perspectives on crowdsourcing : Can experiences in the food & beverage industry be transferred to the fashion industry?

    Magister-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Emelie Hultberg; [2016]
    Nyckelord :crowdsourcing; fashion industry; food beverage industry; wisdom of crowds;

    Sammanfattning : Crowdsourcing can today be found in practically any industry, but the extent to which it is used differ widely. A report from last year, published by the crowdsourcing platform eYeka (eYeka 2015b), shows that the fashion industry is among the industries using crowdsourcing the least. LÄS MER

  3. 12. "Sorry Coke and Pepsi" : En studie om jämförande marknadsföring och dess retoriska strategier

    Kandidat-uppsats, Uppsala universitet/Avdelningen för retorik

    Författare :Mikaela Olsson; [2015]
    Nyckelord :;

    Sammanfattning : Studien undersöker reklamfilmer som använder sig av andra varumärken i sin reklam för att marknadsföra sig. Studien analyserar de olika reklamfilmerna för att se vilka retoriska strategier som används i reklamfilmerna, samt hur publiken kan tänkas uppfatta dessa. LÄS MER

  4. 13. Local Brand versus Global Brand: A Case Study of the Cola Soft Drink Industry in Thailand

    Magister-uppsats, Handelshögskolan

    Författare :Usamas Tantiwongwat; [2013]
    Nyckelord :Key words: Cola brand preference; cola brand substitution; cola market in Thailand; local versus global brands;

    Sammanfattning : This thesis aims to investigate the cola market situation in Thailand and the possibility of a local brand to compete with global brands. Due to the high value of this market, every cola company wants to get the biggest piece of the market share pie. LÄS MER

  5. 14. Pepsi across cultures: analysis and cross-cultural comparison of Pepsi websites

    Magister-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Författare :Alexandra Chirkova; [2011-09-08]
    Nyckelord :culture; marketing; website; web design;

    Sammanfattning : Nowadays we live in a world where technologies provide great opportunities for crosscultural communication. That’s why it’s really important to be aware of cultural differences and its possible influence on the people’s behavior. LÄS MER

  7. 15. Bachelor thesis Re : bottle

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Mathias Ericson; Sebastian Rehn Lindqvist; [2009]
    Nyckelord :aluminiumflaska;

    Sammanfattning : There is a new beverage container on the market, a bottle made out of pure aluminum as a replacement for the traditional container made out of glass. This new container has the potential to reduce both cost and pollution during transportation, the lighter and stronger construction has every advantage compared to the old one in glass. LÄS MER