Sökning: "perceived message effectiveness"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden perceived message effectiveness.

  1. 1. En Andra Chans att Övertyga: Tillämpning av Cialdini’s övertalningsprinciper i marknadsföringen av second-hand tjänster.

    Kandidat-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :Cleo Jansson; Linnéa Edén; [2023]
    Nyckelord :Cialdinis principer; Theory of Planned Behaviour; Marknadsföring; Second-Hand; Sociala bevis; Reciprocitet; Knapphet; Auktoritet; Social Sciences;

    Sammanfattning : The study investigated the effectiveness of advertising messages for second-hand companies, according to Cialdini's principles of persuasion. In the pre-study advertisements from the four largest Swedish second-hand companies were analyzed, showing that social proof and reciprocity were the most frequently used principles. LÄS MER

  3. 2. Influencing consumer behavioural intentions: Reducing household water consumption

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Daria Granina; [2022]
    Nyckelord :Emotional and Rational Communication; Advertising Appeals; Intention to Behave Sustainably; Message Tailoring; Persuasive Sustainability Communication; Strategic Communication; Elaboration Likelihood Model; ELM; Theory of Planned Behaviour; TPB; Social Sciences;

    Sammanfattning : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. LÄS MER

  4. 3. The impact of argument quality, source credibility, risk perception and visual design on perceived message effectiveness in covid-19 vaccine communication in Sweden: A quantitative study from an ELM perspective

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sofia Bjursåker; [2021]
    Nyckelord :elaboration likelihood; argument quality; source credibility; risk perception; visual design; perceived message effectiveness; vaccine hesitancy; health communication; risk communication; covid-19; Social Sciences;

    Sammanfattning : Reaching intended effects of the covid-19 pandemic vaccination is dependent on both coverage rates and time. Without vaccine mandates in Sweden, communication strategists have become essential to succeed. Vaccine hesitancy is complex with reasons differing on an individual level. LÄS MER

  5. 4. Tired of Doom : Transient Apocalypse Fatigue And Successful Climate Change Communication

    Master-uppsats, Uppsala universitet/Uppsala centrum för hållbar utveckling, CSD Uppsala

    Författare :Carlotta Harms; [2020]
    Nyckelord :Sustainable Development; Social Psychology; Attitude Change; Apocalypse Fatigue; Climate Change Communication; Stoknes;

    Sammanfattning : One route to fight climate change that is both a strategy in itself and a mediator to other interventions is climatechange communication. Currently, most climate change communication follows the assumption that conveyingthreat and urgency leads to attitude and behaviour change. LÄS MER

  7. 5. Trust in Fintech: Endorsements' effectiveness in establishing consumer trust

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Jacob Wellershaus; William Hermansson; [2020]
    Nyckelord :Endorsement; Elaboration Likelihood Model; Fintech; Trust;

    Sammanfattning : Trust in the financial industry is low and has been for quite some time. Yet, trust has been found to be crucial to facilitate consumer engagement in the industry. With the shift to digital, the primary way to build trust for financial services companies - face-to-face interaction - is taken out of play. LÄS MER