Sökning: "Persuasive Sustainability Communication"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden Persuasive Sustainability Communication.

1. 1. - Sålt vår själ...? Men det är ju precis tvärtom! : En kvalitativ studie av Oatlys kriskommunikation under krisen med Blackstone Growth.

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Vilma Rosenblad; Wilma Nordin; [2023]
   Nyckelord :Corporate Social Responsibility; Crisis communication; Image Repair Theory; Situational Crisis Communication Theory; critical rhetorical analysis; Oatly; Blackstone Growth.; Image Repair Theory; Situational Crisis Communication Theory; kriskommunikation; kritisk retorikanalys; Oatly; Blackstone Growth; Corporate Social Responsibility;

   Sammanfattning : The purpose of this study is to examine how the oat milk company Oatly applies crisis communication strategies and rhetorical components to maintain a good reputation and legitimacy in relation to the crisis regarding the investment firm Blackstone Growth. Creating a discrepancy between the way Oatly act and the way they present themselves; Oatly is presented as a sustainable company while Blackstone has been criticized to jeopardize environmental and human rights issues. LÄS MER

3. 2. The Absence of Internal Sustainability Communication in Sustainable Organizations

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Veronika Ringblom; Lucy Wang; Janisse Magnusson; [2023]
   Nyckelord :Sustainability; Sustainable Organizations; Internal Branding; Internal Communication; Value Alignment; Business and Economics;

   Sammanfattning : Title: The Absence of Internal Sustainability Communication in Sustainable Organizations Seminar date: 2023-06-02 Course: FEKH49, Degree Project Undergraduate level, Business Administration, 15 University Credits Points or ECTS‐cr Authors: Janisse Magnusson, Veronika Ringblom, Lucy Wang Supervisor: Emilie Hesselbo Key words: Sustainability, Sustainable Organizations, Internal Branding, Internal Communication, Value Alignment Research question: How do sustainable organizations view the role of sustainability in their internal branding effort? Purpose: The study aims to explore how sustainable organizations conduct internal branding with regard to sustainability, as well as to theoretically refine and challenge existing theories on internal branding, internal communication, and the utilization of sustainability within these strategies. Methodology: To achieve the purpose of the study, a qualitative approach was adopted, specifically an abductive approach. LÄS MER

4. 3. "The Body Shop: A force for good" : En multimodal kritisk diskursanalys av The Body Shops hållbarhetskommunikation

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Ida Sjölin; Emelie Ekman; [2023]
   Nyckelord :sustainability communication; sustainability report; brand; The Body Shop; multimodal critical discourse analysis; hållbarhetskommunikation; hållbarhetsrapport; varumärke; The Body Shop; multimodal kritisk diskursanalys;

   Sammanfattning : Companies have an important role to play in sustainability initiatives as they have great power to drive development. Working with sustainability issues can be seen as crucial to their survival, as various stakeholders today place high demands on companies to take responsibility in this area. LÄS MER

5. 4. Persuasive discourse in videos related to sustainable eating : What are identifiable rhetorical elements used in the YouTube videos related to sustainability?

   Magister-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Umar Zaidi; [2022]
   Nyckelord :Sustainable eating; Meatless eating; Plant-based diet; Persuasive discourse; YouTube videos.;

   Sammanfattning : Sustainable communication is intensively being done through social media platforms such as YouTube to create awareness among people. It is imperative to encourage people to adopt sustainable eating to have better health and a better environment—this research study aimed at analyzing the persuasive discourse in videos related to sustainable eating on YouTube. LÄS MER

7. 5. Influencing consumer behavioural intentions: Reducing household water consumption

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Daria Granina; [2022]
   Nyckelord :Emotional and Rational Communication; Advertising Appeals; Intention to Behave Sustainably; Message Tailoring; Persuasive Sustainability Communication; Strategic Communication; Elaboration Likelihood Model; ELM; Theory of Planned Behaviour; TPB; Social Sciences;

   Sammanfattning : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. LÄS MER