Sökning: "personal luxury goods"

Hittade 4 uppsatser innehållade orden personal luxury goods.

1. 1. To sell or not to sell : An exploratory study about the motivational drivers and barriers of reselling personal luxury goods

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Anu Soiniitty; Lisa Sittig; [2020]
   Nyckelord :Consumer resale behaviour; consumer resale motivations; personal luxury goods; second-hand markets; exploratory research;

   Sammanfattning : Purpose – The purpose of this study is to explore the consumer resale behaviour of Millennial consumers in the context of personal luxury goods in order to identify the motivational drivers and barriers of reselling. Prior discussions about resale behaviour have focused on disposition behaviour, the relation of resale behaviour and purchasing, as well as meanings associated with reselling personal luxury goods. LÄS MER

3. 2. We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption

   M1-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Julia Henriksen; Paulina Henriksson; Linn Wadsten; [2018]
   Nyckelord :Identity; consumer identity; luxury consumption; social status; The Elite; Nouveaux Riches; conspicuous consumption; Prestige-seeking consumer behavior; Dimensions of luxury value perception;

   Sammanfattning : Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. LÄS MER

4. 3. I am my bag. My bag is me.

   Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

   Författare :Alicia Hallberg; Emma Jismark; [2016]
   Nyckelord :Relationship; Purchase experience; Luxury bag; Consumer; Value; Usage; konsumtion; handväskor; lyxprodukter; Cultural Sciences;

   Sammanfattning : This bachelor thesis studies the relationship between the luxury bag and young female consumers, in order to explore how this relationship affects the usage of the luxury bag. Four interviews with females between ages of 20-30 were held, according to an ethnographic method, to examine the purchase experience, the relationship and its influencing factors and also the usage of the luxury bag. LÄS MER

5. 4. The Future is Female : A Study of Young Chinese Women's Behavior towards Luxury goods

   Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

   Författare :Joanna Holm; Sofia Green; [2012]
   Nyckelord :luxury; consumer behavior; young chinese women;

   Sammanfattning : Purpose: The purpose with this paper is to improve the understanding for companies on what influences female Chinese consumers in the age 20-25 year old to buy luxury goods. Research question: What behaviors do 20-25 year old Chinese women consumers have in relationship to luxury goods? Method: The study is mainly consisting of a quantitative web-survey that consists of 100 respondents. LÄS MER