Sökning: "retail store consumer"

Visar resultat 1 - 5 av 157 uppsatser innehållade orden retail store consumer.

1. 1. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Julia Stenmark; Klaudia Urda; [2023-07-03]
   Nyckelord :sustainable consumption; second-hand fashion shopping; shopping-as-practice; temporal experience; customer experience; circular practice;

   Sammanfattning : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. LÄS MER

3. 2. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Karin Gåsste; Antara Islam; [2023-07-03]
   Nyckelord :customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Sammanfattning : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. LÄS MER

4. 3. Longtail-fenomenet i svenskdagligvaruhandel : En kvantitativ studie av försäljningskoncentrationen i den svenska dagligvaruhandelns e-handel jämfört med fysisk handel.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Martin Amrén; Albin Nilsson; [2023]
   Nyckelord :Long tail; Pareto; superstars; grocery; e-commerce; omni-channel; multi-channel; sales concentration; Longtail; pareto; superstars; dagligvaror; e-handel; omni-channel; multi-channel; försäljningskoncentration;

   Sammanfattning : Bakgrund: Med digital utveckling ökar användandet av digitala kanaler för att köpa produkter. Utvecklingen sätter ökad press på handeln att utveckla sitt digitala erbjudande. Problemformulering: Förutsättningarna att driva handel skiljer sig åt online jämfört med offline, sett både ur perspektiv från återförsäljare och köpare. LÄS MER

5. 4. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Tatev Nazaryan; Seo Hyun Chang; [2023]
   Nyckelord :customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Sammanfattning : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. LÄS MER

7. 5. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Axel Hjerpe; Daniel Palmgren; [2023]
   Nyckelord :Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

   Sammanfattning : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. LÄS MER