Sökning: "retailers"

Visar resultat 21 - 25 av 1146 uppsatser innehållade ordet retailers.

  1. 21. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Axel Hjerpe; Daniel Palmgren; [2023]
    Nyckelord :Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

    Sammanfattning : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. LÄS MER

  3. 22. The impact of Covid-19 on thesupply chain : Review of the effects of a pandemic crisis on the global supplysystem and analysis of its fragilities

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Lorenzo Musella; [2023]
    Nyckelord :;

    Sammanfattning : The COVID-19 pandemic has created significant challenges for supply chains worldwide,affecting all aspects of the supply chain from manufacturing to distribution. The aim of this thesis is to show how the disruptions caused by the pandemic have highlighted the fragility of global supply chains, particularly in terms of logistics, manufacturing, distribution, and demand and propose a redesign of the supply chain to better withstand these events. LÄS MER

  4. 23. Den hårda självhjälpsaccessoaren med det mjuka värdet : En undersökning av kristalltro på hemsidan Ohlamoon.se

    Kandidat-uppsats, Uppsala universitet/Teologiska institutionen

    Författare :Alice Larsen; [2023]
    Nyckelord :Crystals; New Spirituality; Rational choice theory; The subjective turn; Ohlamoon.se.; Kristaller; Nyandlighet; Rational choice theory; Den subjektiva vändningen; Ohlamoon.se.;

    Sammanfattning : The purpose of this study is to examine how people express their beliefs in crystals through the comments section of one of Sweden's largest crystal retailers. The aim of the thesis is to gain a deeper understanding of contemporary religious expressions of crystal users. LÄS MER

  5. 24. Vägen till lojalitet : En kvantitativ studie om lojalitet på den svenska bilmarknaden

    Uppsats för yrkesexamina på avancerad nivå,

    Författare :Kristoffer Ekdahl; Jesper Hedlund; [2023]
    Nyckelord :Kundlojalitet; varumärke; könsskillnader; svensk bilmarknad; konkurrensfördel; faktorer.;

    Sammanfattning : Background and purpose: In a highly competitive market such as the Swedish car market, it is of great importance for companies to gain a loyal customer base. Loyal customers have proven to entail several benefits. LÄS MER

  7. 25. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Nyckelord :User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Sammanfattning : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. LÄS MER