Sökning: "semi-anonymous eWOM"
Hittade 1 uppsats innehållade orden semi-anonymous eWOM.
1. Electronic word-of-mouth (eWOM) : The relationship between anonymous and semi-anonymous eWOM and consumer attitudes
Magister-uppsats, IHH, Marketing and LogisticsSammanfattning : Abstract Introduction Word-of-mouth (WOM) is based on personal recommendations where the sender is known by the consumer, thus, the persuasive nature of WOM is attributed to trust between the sender and the receiver of a message. Electronic word-of-mouth (eWOM) however, eliminates the consumer’s ability to judge the credibility of sender and message. LÄS MER
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