Sökning: "service logic"

Visar resultat 21 - 25 av 312 uppsatser innehållade orden service logic.

  1. 21. DIGITAL INNOVATION MAZE : A Case Study of a X-Reality Innovation Diffusion

    Master-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Hannes Sjöström; Pavithra Sivakumar; [2023]
    Nyckelord :Digital Innovation; Diffusion; Layered Modular Architecture; Technological Embedding; Service-Dominant Logic;

    Sammanfattning : Digital innovation (DI) has enabled businesses to enhance their existing market offerings by integrating digital features. Despite advanced technologies, substantial marketing efforts, and global recognition, businesses can still struggle to convince customers to adopt their digital market offering. LÄS MER

  3. 22. Tjänstelogik i praktiken inom budgethotell : En fallstudie av Good Morning Hotell

    Kandidat-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Sabine Kourdaughli; Samya Bennis; [2023]
    Nyckelord :service innovation; hotelbranche; service logic; value creation and context.;

    Sammanfattning : This thesis examines some factors that play a role in creating new opportunities for service innovationwithin the context of budget hotels, and aims to identify the various factors that characterize servicelogic in practice. The research question aims to explore the conditions that are required to develop astructured service innovation process at Good Morning hotel, which ultimately influences thecustomer experience. LÄS MER

  4. 23. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Michael Polatos; Andrii Kernitskyi; [2023]
    Nyckelord :Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

    Sammanfattning : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. LÄS MER

  5. 24. P2P carsharing in Sweden : Investigating the challenges hindering the adoption of P2P carsharing services

    Master-uppsats, Högskolan i Halmstad/Akademin för informationsteknologi

    Författare :Jurgen Hasuka; [2023]
    Nyckelord :hared mobility; carsharing services; peer-to-peer carsharing; service-dominant logic;

    Sammanfattning : The European authorities have taken a crucial step towards sustainable mobility byhighlighting the importance of shared mobility. Carsharing, part of the sharing mobility system, hasbeen kindly adopted by many countries in Europe and North America since it removes nine tothirteen vehicles from the road. LÄS MER

  7. 25. Crowdfunding as a facilitator for Value Co-Creation : A Qualitative Case Study from a Service-Dominant Logic Perspective

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Alexander Kruse; Simon Saxenbrink; [2023]
    Nyckelord :Crowdfunding; Value Co-Creation; Service-Dominant Logic; Interaction; Behaviour; Actors; Community; Crowdfunding; Value Co-Creation; Service-Dominant Logic; Interaktion; Beteende; Aktörer; Community;

    Sammanfattning : The purpose of the study is to examine how the crowdfunding context facilitates value co-creation from a service-dominant logic perspective. Previous studies on crowdfunding have focused on crowdfunding as a way to raise capital, but there is a need to examine how value is created from a service-dominant logic perspective to understand the crowdfunding context. LÄS MER