Sökning: "sonic logos"
Visar resultat 6 - 6 av 6 uppsatser innehållade orden sonic logos.
6. The components of successful sonic branding – A music marketing study of how to effectively reinforce the perception of brands by the creation of sound identities
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : In this thesis, I address the potential success factors of sonic branding. By extensively examining sound identities and sonic logos, across all the possible phases of its creation and implementation; I am conducting this study with the ambition of finding, mapping and analyzing its potential success factors. LÄS MER