Sökning: "sonic logos"

Visar resultat 6 - 6 av 6 uppsatser innehållade orden sonic logos.

  1. 6. The components of successful sonic branding – A music marketing study of how to effectively reinforce the perception of brands by the creation of sound identities

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Niklas Andersson; [2009]
    Nyckelord :sonic branding; sound identities; sonic logos; corporate identity; marketing aesthetics; branding; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : In this thesis, I address the potential success factors of sonic branding. By extensively examining sound identities and sonic logos, across all the possible phases of its creation and implementation; I am conducting this study with the ambition of finding, mapping and analyzing its potential success factors. LÄS MER