Sökning: "sport sponsorship business case"

Visar resultat 11 - 12 av 12 uppsatser innehållade orden sport sponsorship business case.

1. 11. Enhancing Relationships : Strenghtening customer relations through sport sponsorship

   Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Författare :Justus Leistén; Kamran Sairafi; [2009]
   Nyckelord :sport sponsorship; relationship marketing; trust; commitment; value; satisfaction; loyalty;

   Sammanfattning : During the 1980s and 1990s, commercial sponsorship grew with a rapid pace with an increase in worldwide spending from $2 billion in 1984 to $18.1 billion in 1997. Also, when the sponsorship market grew the interest amongst business researchers grew and finally became an own topic within business. LÄS MER

3. 12. The new football business: a challenge for elite followers. -A case study for IFK Göteborg-

   D-uppsats, Göteborgs universitet/Graduate Business School

   Författare :Heliodoro Martin; Monica Marquez; [2001]
   Nyckelord :Football industry; transfer system; commercialisation; UEFA Champions League; elite followers; business strategy; and sp;

   Sammanfattning : A decade ago, as the 1990's opened, many small tentative steps were ventured into the new (at that time) business age. Which of football's leaders could then have foreseen the sheer scale and speed of football's economic revolution? Associated industries such as media, sportswear, advertising, and so forth have seen football as an attractive business and thus many off-the-field developments have speeded up its expansion. LÄS MER