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Visar resultat 1 - 5 av 12 uppsatser som matchar ovanstående sökkriterier.

  1. 1. The new Structures to Increase the Financial Value of Women’s Football - A Case Study of Recent Incentives in Women’s Football

    Kandidat-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Klara Ekstedt; [2022]
    Nyckelord :Investments; corporate sponsorship; broadcasting deals; women’s football; revenue; Business and Economics;

    Sammanfattning : Women’s football is in comparison to men’s football experiencing a fall behind. The gap between men’s and women’s football is visible reviewing and comparing viewers statistics, revenue generated, media attention and players salary. LÄS MER

  3. 2. From Champagne showers to the back of the grid: A case study of Williams Racing

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mirza Bander; Yasmine Hartvig; Caoimhe O'Sullivan; [2021]
    Nyckelord :Brand heritage; Heritage brand; Brand identity; Brand reputation; Formula 1; Brand Management; Sponsorship; Business and Economics;

    Sammanfattning : Williams is a long standing, family owned and operated Formula 1 team. Their track record of success is closely tied to their status as a skilled and independent constructor in a highly competitive and monetized sport. When founder Frank Williams steps aside and his daughter Claire takes over, the team struggles to produce the glory of yesteryear. LÄS MER

  4. 3. Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jakob Ivarsson; Carolin Bruder; Helena Lübeck; [2018]
    Nyckelord :Sport sponsorship; crisis management; on-the-field misbehaviour; off-the-field misbehaviour; external communication; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to examine how sponsorship crises can affect brands. Especially brands that have decided to part from their athletes are taken into account in this paper. Besides that, it aims to establish managerial guidelines that help to communicate the termination of sponsorship activities. LÄS MER

  5. 4. Sport Sponsorship : Managing the relationship between a sponsor and a sponsee

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Veronica Lilja; Karin Isacsson; [2017]
    Nyckelord :sport sponsorship; sweden; business relatioships; sport; sponsorship; gloal; sponsee; sport entity; interorganizational relationship; marginal utility; exchange theory; commitment and trust; benefits; managing; management;

    Sammanfattning : Sports sponsorship accounts for the majority of global sponsorship revenue and is a mutually beneficial business relationship between two parties -the sponsor and the sponsee. The most successful sports sponsorships are based on a good relationship between the sports entity and its sponsor, however, the relationship between the sponsor and the sponsee is difficult to understand due to the lack oftheoretical and managerial implications of the area. LÄS MER

  7. 5. Intersport and their sponsored events - A case study of sponsorship relations

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Johanna Liikamaa; [2016]
    Nyckelord :sponsorship; sponsorship relations; marketing communications; textile companies and events; sports marketing; events and event marketing; CSR; sponsorship evaluation; branding; co-branding;

    Sammanfattning : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. LÄS MER