Sökning: "sponsee"

Hittade 5 uppsatser innehållade ordet sponsee.

1. 1. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

   Magister-uppsats,

   Författare :Antonio Crnoja; Jesper Grandell; [2023]
   Nyckelord :congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

   Sammanfattning : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). LÄS MER

3. 2. The Untold Story of the Sponsee - A Study of the Sponsorship Strategy of Swedish Elite Football Clubs

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jakob Ivarsson; Måns Claeson; [2019]
   Nyckelord :Sponsorship; Sponsee Sponsorship Strategy; Brand Image Strategy; Relationship Strategy; Business and Economics;

   Sammanfattning : Thesis purpose: This study aims to establish an understanding of the sponsee sponsorship strategy, with the purpose of expanding on the academic understanding and narrowing the identified research gap. Methodology: A qualitative study through semi-structured interviews with Swedish elite football clubs was conducted to answer how the sponsee strategically engage in sponsorships. LÄS MER

4. 3. Sport Sponsorship : Managing the relationship between a sponsor and a sponsee

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Veronica Lilja; Karin Isacsson; [2017]
   Nyckelord :sport sponsorship; sweden; business relatioships; sport; sponsorship; gloal; sponsee; sport entity; interorganizational relationship; marginal utility; exchange theory; commitment and trust; benefits; managing; management;

   Sammanfattning : Sports sponsorship accounts for the majority of global sponsorship revenue and is a mutually beneficial business relationship between two parties -the sponsor and the sponsee. The most successful sports sponsorships are based on a good relationship between the sports entity and its sponsor, however, the relationship between the sponsor and the sponsee is difficult to understand due to the lack oftheoretical and managerial implications of the area. LÄS MER

5. 4. The Sport Sponsorship Process and Relationships : A Case Study of Sports Teams in Sweden

   Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Niklas Johansson; Niklas Hansson; [2015]
   Nyckelord :Sponsorship; Sport sponsorship; Sponsorship fit; Sponsorship objectives; Sponsorship outcomes; Sponsorship approach;

   Sammanfattning : Authors: Niklas Hansson and Niklas Johansson Supervisor: Svante Andersson Keyword(s): Sponsorship, Sport sponsorship, Sponsorship fit, Sponsorship objectives, Sponsorship outcomes, Sponsorship approach Purpose: The purpose of this study is to describe and explore how companies and sports teams decide to enter sponsorship agreements with each other. The purpose is also to explore the entire sponsorship process together with the specific relationships between sponsor/-s and sponsee/-s. LÄS MER

7. 5. Sponsorship Relationships: A Qualitative Case Study of Identifying Success Factors in Sponsorship Relationships

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Stefan Kylbrink; Pontus Lindh; [2012]
   Nyckelord :Sponsorship; Relationships; Communication; Commitment; Fit;

   Sammanfattning : Background: Sponsoring is a marketing and communication tool that has had a major growth over the last two decades. Sponsoring is one of the fastest expanding ways for companies to communicate with their target audience. Despite this, there has been a lack of awareness considering the sponsorship relationships and how they evolved. LÄS MER