Sökning: "niche sports"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden niche sports.

  1. 1. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

    Magister-uppsats,

    Författare :Antonio Crnoja; Jesper Grandell; [2023]
    Nyckelord :congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

    Sammanfattning : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). LÄS MER

  3. 2. The effect of Influencer Marketing in a highly involved product : An experiment conducted in the golf industry

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Julia Halin; [2020]
    Nyckelord :Influencer marketing; source credibility; high involvement; purchase intention; sports industry.;

    Sammanfattning : Purpose – The purpose of this research is to create an understanding of how influencer marketing could be used to increase the purchase intention in an area of a high involvement product in a niche market. Since this study is collected together with a Swedish golf company, the golf industry was evaluated. LÄS MER

  4. 3. E-sports, A Man's World? How Gender Ratios in E-Sports Teams Affect Perceptions

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jonny Baho; Axel Neikter; [2019]
    Nyckelord :E-sports; Marketing; Perceptions; Gender; Streaming;

    Sammanfattning : E-sports have gone from being a niche community of video gamers to becoming mainstream, with million dollar prize pools for the best players. With the growth of e-sports, companies have increasingly become interested in sponsoring teams, sometimes going as far as to found their own teams. LÄS MER

  5. 4. Tourism in Football: Exploring Motivational Factors and Typologies of Groundhoppers : An example of a German Groundhopper Online Community

    Master-uppsats, Högskolan Dalarna/Turismvetenskap

    Författare :Christian Bauer; [2018]
    Nyckelord :Groundhopping; Serious Leisure; Sport Tourism; Tourist Motivation; Football.;

    Sammanfattning : This thesis aims to examine the motivational factors and to explore possible typologies of groundhoppers. Groundhopping as a special form of sports tourism which has grown rapidly over the last couple of decades. LÄS MER

  7. 5. Dynamic positioning of a semi-submersible, multi-turbine wind power platform

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Avdelningen för systemteknik

    Författare :John Ayotte; [2015]
    Nyckelord :;

    Sammanfattning : As a growing market for offshore wind power has created a niche for deep-water installations, offshore floating wind solutions have become more and more viable as a renewable energy source. This technology is currently in development and as with many new technologies, many traditional design methods are found lacking. LÄS MER