Sökning: "sport sponsorship business case"

Visar resultat 6 - 10 av 12 uppsatser innehållade orden sport sponsorship business case.

  1. 6. We Love Horses - En kritisk diskursanalys av H&Ms marknadskommunikation (idrottssponsring) gentemot unga konsumenter

    Magister-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Joanna Von Arnold; Josefin Wahlberg; [2015]
    Nyckelord :H M; marketing communication; relationship marketing; celebrity endorsement; athlete endorsers; sports sponsorship; role model; fashion; young consumers; critical discourse analysis; strategic communication; childrens- and youth sports; equestrian sport; Business and Economics;

    Sammanfattning : Through a case study of H&Ms equestrian sponsorship this study aims to investigate the communicative aspects of sports sponsorships targeting a young audience, as well as its impact on the core values of children’s and youth sports in the Swedish society. Furthermore, this study intends to investigate and create further knowledge on how elite athletes are used by commercial businesses in order to build relationships with young consumers. LÄS MER

  3. 7. Strategic Sponsorship : Managers attitudes towards Sport Sponsorship

    Kandidat-uppsats, Institutionen för marknadsföring (MF)

    Författare :Samuel Svensson; Mattias Meakin; Emil Wennerlund; [2013]
    Nyckelord :Sponsoring; Manager; Strategy;

    Sammanfattning : Sponsorship investments have increased during the last decades and the largest part of sponsorship is in sports sponsorship. Nowadays sports sponsorship is a large business where organizations can make great investments. LÄS MER

  4. 8. Impact of Sport Sponsorship on a Brand : Investigated in the Case of Löfbergs Lila AB

    Magister-uppsats, Avdelningen för företagsekonomi

    Författare :Stefan Andres; Nina Prantl; [2012]
    Nyckelord :Sponsorship; Sport Sponsorship; Branding; Brand Knowledge; Brand Image; Brand Awareness; Brand Equity;

    Sammanfattning : The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this communication tool gains globally in importance by contributing essentially to business success. LÄS MER

  5. 9. Scoring Goals for Brand Identity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erik Grafström; Andrew Wilson; Coral Norbech; [2009]
    Nyckelord :Brand Identity; city branding; sporting cities; major events; sponsorship; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : This study aims to analyse the brand identity of sporting cities using existing sponsorship and city branding theory. A comparative case study was conducted between Melbourne, Australia (identified as the benchmark sporting city) and Malmö, Sweden (an emerging sporting city). LÄS MER

  7. 10. SponsorSHIP – En identifiering av kritiska faktorer vid titelsponsring.

    Magister-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Linus Alenvret-Larsson; Calle Hökby; Kristoffer Thuresson; [2009]
    Nyckelord :key words: brand; brand awareness; event; image; internal marketing; marketing; sponsoring; sponsorship; title sponsoring. nyckelord: evenemang; intern marknadsföring; marknadsföring; sponsring; sponsorskap; titelsponsring; varumärke; varumärkesmedvetenhet; Market study; Marknadsanalys; Business and Economics;

    Sammanfattning : Abstract Title: SponsorSHIP – an identification of critical factors for title sponsoring. Author: Linus Alenvret-Larsson, Calle Hökby & Kristoffer Thuresson Tutor: Carl R. Hellberg, Pavla Kruzela Purpose: To identify and analyse critical factors for title sponsoring of global itinerant sport events in the multimillion category. LÄS MER