Sökning: "Andrew Wilson"

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  1. 1. Scoring Goals for Brand Identity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erik Grafström; Andrew Wilson; Coral Norbech; [2009]
    Nyckelord :Brand Identity; city branding; sporting cities; major events; sponsorship; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : This study aims to analyse the brand identity of sporting cities using existing sponsorship and city branding theory. A comparative case study was conducted between Melbourne, Australia (identified as the benchmark sporting city) and Malmö, Sweden (an emerging sporting city). LÄS MER