Sökning: "whittington strategy"
Hittade 5 uppsatser innehållade orden whittington strategy.
1. Strategy within E-commerce : The formation process
Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Sammanfattning : Today the e-commerce market has become a bigger part of both organizations’ and consumers’ everyday-life. Earlier established strategies within retail can't be relied upon. The online-based organizations don’t act on the same conditions as traditional shops in terms of location, customer service and personal interaction to name a few. LÄS MER
2. Managing and adapting organizational identity : A qualitative case study using a strategy-as-practice perspective to investigate an IT consultant organization
Master-uppsats, Umeå universitet/Institutionen för informatikSammanfattning : Evolution of IT has resulted in fundamental changes in society, changes that have affected the IT consultant industry and introduced challenges in how IT consultant organizations should adapt to a new, turbulent market. In order to investigate these challenges this study set out to understand the organizational identity of IT consultant organizations, aiming to address the following research question: How do IT consultant organizations manage and adapt their organizational identity? To answer this question a qualitative single case study has been conducted using Whittington’s integrated framework for strategy-as-practice as a theoretical framework. LÄS MER
3. Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks.
Magister-uppsats, Karlstads universitet/Avdelningen för företagsekonomiSammanfattning : This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. LÄS MER
4. Components of identity and the family firm : An exploratory study of influences on the micro-process of strategy and firm level outcomes
Master-uppsats, IHH, FöretagsekonomiSammanfattning : Problem: There is a significant lack of research within the family business area which focuses on the micro-processes of strategy. Johnson, Melin and Whittington (2003) stated that while the field of strategy has traditionally concentrated on the macro-level of organizations, it needs now to attend to much more micro-level phenomenon. LÄS MER
5. Strategic understanding : A qualitative study on similarities and differences in perceptions of strategy
Kandidat-uppsats, IHH, FöretagsekonomiSammanfattning : In today’s society, strategy becomes more important because of the ever fast changing environment. Companies all around the world set strategies, in order to grow and earn a profit, and wish for them to be implemented the way they were intended to be. LÄS MER
