Musiken & journalistiken : En kvalitativ intervjustudie med GSR-komplementom hur respondenter uppfattar en lokalnyhetssändning som modifierats med enradiojingel

Sammanfattning: The aim of this study is to examine how a young audience perceives a local newschannel’s radio newscast which has been modified with a jingle. The study is of societaland scientific relevance as journalism should communicate truth and relevance in a waythat gives the audience the ability to independently form an opinion about social issues.The study shows how music is used and can be used in a news context and how itaffects the listener's attention and experience of news broadcasts. The essay’s jingle canbe described as a sound logo, a short melody that is used to draw attention to brands.The essay uses the word jingle synonymously with the word sound logo motivated bythe fact that the term jingle is more established among Swedish media consumers. Byinvestigating the issue on an individual level, the objective is to provide a result that cansupport decisions made during the production process within media companies. Makingthe news content more adapted to promote the attention of the listener can conceivablybenefit the individual listener, the media company that produces the news content andgroups in society that currently do not consume news via radio. The findings may alsoopen up further research on news broadcasting in radio. The reasons people avoid newslay the foundation for the subcategories and themes which answers the researchquestion. News avoidance theories contextualize the current media landscape and whatpeople prefer in their media consumption. The study is conducted with a two-partmethod. The results are mainly based on qualitative interviews done in a semistructured form. GSR-equipment has been used as a triangulation tool to increasecredibility and minimize the risk of faulty or distorted results. The GSR-measurementsshowed the physical reactions of the respondents and created possibilities forsupplementary questions based on these. The measurements only showed when a2respondent reacted and not why, therefore the qualitative interviews were still vital toanswer the research question. The results from the qualitative interviews show that alocal news broadcast modified with a news jingle is perceived as clear and partlycredible. But it is not perceived as entertaining. More specifically, the jingle's role forthe format of the broadcast is perceived as distinguishing news items by highlighting thestart and stop which contributes to clarity. The main reason why the news broadcast isperceived as credible is that it sounds similar to what the respondents have previousexperience with. The study cannot prove that the jingle has any function for theentertainment value.